MG Motor Europe to Launch Direct Sales Company in Belgium and Luxembourg in July 2026
MG Motor Europe will take over distribution in Belgium and Luxembourg from distributor Astara, establishing its own National Sales Company on July 1, 2026.
- 6,000
- >1.5%
- 9
What Happened
MG Motor Europe has announced it will establish a National Sales Company (NSC) in Belgium and Luxembourg, effective July 1, 2026. The company will take over from current distributor Astara under a joint agreement to ensure a smooth transition. MG Motor Europe expressed appreciation for Astara's role in building the brand since its relaunch in 2020.
6,000vehicles
Since relaunch in 2020, MG has grown to become the largest Chinese automotive brand in Belgium.
- Offers nine models in its line-up
- Achieved over 1.5% market share in Belgium
- Became the largest Chinese automotive brand in Belgium
- Direct operations will start on July 1, 2026
Why this matters
This move allows MG to control its sales and service directly in the BeLux region, aiming to strengthen brand presence and customer experience.
Terms in This Story
- National Sales Company (NSC)
- A company that handles sales and distribution directly for a brand in a specific country or region.
- BeLux
- Short for Belgium and Luxembourg.
Summarised from the linked release; details can be imperfect — always verify against the original source.