MG to take direct control of sales and service in the Czech Republic and Slovakia
MG Motor plans to replace its importer-led distribution in the Czech Republic and Slovakia with directly managed operations covering sales, aftersales and brand activity.
- Earlier this year
- More than 1,300
- 34
- 2011
What Happened
MG Motor has announced plans to establish directly managed operations in the Czech Republic and Slovakia. The new operations would assume direct responsibility for sales, aftersales services and brand operations across both countries. The company calls the planned move from an importer-led model to a directly managed structure a major milestone in its continued European expansion. It says the change reflects strong confidence in the Czech and Slovak markets and a commitment to a more integrated, agile and elevated customer experience.
- Importer-led distribution model
- Directly managed operations in the Czech Republic and Slovakia
- Sales, aftersales services and brand operations
“This marks a significant new chapter for MG's journey in Europe. The Czech Republic and Slovakia represent important markets with strong long-term potential, and our continued investment reflects both our confidence in the opportunities ahead and our commitment to accelerating MG's growth across the region. As we look to the future, we remain focused on strengthening our presence in key European markets while continuing to deliver innovation, accessibility, and value to our customers.”
- Greater responsiveness to local market dynamics
- Deeper customer engagement
- More consistent execution across product, brand and commercial strategies
- A seamless transition with full continuity of services for customers and retail partners
- An even stronger focus on quality and customer experience at every touchpoint
MG says the Czech Republic and Slovakia now join a growing network of European markets where it is establishing direct operations. The company also points to the opening of a new European Engineering Centre and the introduction of its first mass-produced SolidCore Battery and Hybrid+ technologies as evidence of its long-term investment in Europe. These developments form part of its "In Europe, For Europe" strategy, which MG says is focused on delivering products and technologies tailored to European customers and driving conditions.
Earlier this year MG celebrated the delivery of its one millionth customer vehicle in Europe. Since returning to its UK home market in 2011 with the launch of the MG6, it says it has become one of Europe's fastest-growing automotive brands, supported by more than 1,300 dealer partners across 34 markets. The company attributes that momentum to making advanced mobility accessible through distinctive design, intelligent technology, electrified performance and value. It says it significantly expanded its electric and hybrid portfolio throughout 2025.
For 2026, MG highlights the new MG4 EV, MG4 EV Urban and MGS9 PHEV — described as a refined and versatile seven-seat SUV — as having already received strong market recognition. It says the award-winning MG Cyberster continues to showcase the brand's design language and innovative spirit. Alongside these, MG GO! is said to bring to life the brand's evolving sense of Britishness, a modern reinterpretation rooted in creativity, individuality and cultural confidence.
Previously from MG Motor Europe
MG has been steadily converting its European distribution to direct control: in July 2026 it opened a direct subsidiary in Switzerland, taking over sales and service operations there, after announcing in May 2026 that it would launch its own National Sales Company in Belgium and Luxembourg on July 1, 2026, replacing distributor Astara. The brand has also announced its first European mainland manufacturing facility, a plant in Galicia, Spain, with production starting in 2028.
- MG opens direct subsidiary in Switzerland to accelerate European growth
- MG Motor Europe to Launch Direct Sales Company in Belgium and Luxembourg in July 2026
- MG announces first European mainland manufacturing facility in Spain
Background drawn from MotorClaw's earlier coverage of MG Motor Europe's official releases.
Why this matters
The change means MG itself, rather than an independent importer, will run sales, service and brand activity in two markets the company calls strategically important. Retail partners and existing customers are told to expect a seamless transition with full continuity of services. It extends a pattern of MG setting up direct operations in more European markets.
Terms in This Story
- Importer-led model
- A distribution setup in which an independent local company imports and sells a brand's vehicles instead of the manufacturer running sales itself.
- Aftersales
- Services provided after a vehicle is sold, such as maintenance, repairs, spare parts and warranty support.
- PHEV
- Plug-in hybrid electric vehicle — a car with both a combustion engine and a battery that can be charged from an external power source.
Summarised from the linked release; details can be imperfect — always verify against the original source.