Mitsubishi starts Pajero sales in Thailand, with roughly 100 markets to follow from fiscal 2027
Mitsubishi Motors has begun selling the all-new Pajero in Thailand, the first market in a global rollout that is planned to reach approximately 100 countries and regions from fiscal 2027.
- Approximately 100 countries and regions
- October 19, 2026
- Mid-December
- Fiscal 2027 (April 2027 to March 2028)
What Happened
Mitsubishi Motors began sales of the all-new Pajero cross-country SUV in Thailand on October 19, 2026, making the country the first market in the model's global rollout. The vehicle is manufactured at the Laem Chabang Plant of Mitsubishi Motors (Thailand) Co., Ltd. (MMTh), the company's local production and sales company. The all-new Pajero will be sold in Thailand, while Australia and Japan will receive shipments ahead of sales beginning there in mid-December. From fiscal 2027 onward, Mitsubishi Motors plans to roll out the model sequentially in approximately 100 countries and regions worldwide, including markets in the Middle East and Latin America.
- Sales began October 19, 2026
- Shipments arrive ahead of sales beginning in mid-December
- Approximately 100 countries and regions from fiscal 2027 onward, including the Middle East and Latin America
Sales of the all-new Pajero begin in Thailand
Australia and Japan receive shipments ahead of sales beginning in those markets
Sequential rollout planned in approximately 100 countries and regions, including the Middle East and Latin America
Mitsubishi Motors describes the all-new Pajero as carrying forward and evolving its product philosophy, combining the off-road capability, reliability and durability of an authentic four-wheel-drive vehicle with the comfort and ease of handling of a passenger car. It adds a new level of refinement worthy of a flagship model. The Laem Chabang Plant, located in the Laem Chabang Industrial Estate in Chonburi Province, eastern Thailand, is described as a key production hub supporting Mitsubishi Motors' global production and export strategy. Its long-standing experience and expertise in producing ladder-frame models plays an important role in bringing the newly refined all-new Pajero to customers around the world.
“We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations.”
Why this matters
Thailand is both the launch market and the production base for Mitsubishi's new flagship SUV, so Thai buyers get the model first while the Laem Chabang plant and its ladder-frame expertise carry the global build. Buyers in Australia and Japan are next in line, with shipments arriving ahead of sales that begin in mid-December.
Terms in This Story
- 4WD
- Four-wheel drive: a drivetrain that sends engine power to all four wheels, typically to improve traction and off-road ability.
- Ladder-frame
- A body-on-frame construction in which the vehicle body sits on a separate, ladder-like steel chassis rather than being built into a single shell; common for off-roaders and pickups.
- Fiscal 2027
- A company's financial year. Mitsubishi Motors specifies that its fiscal 2027 runs from April 2027 to March 2028.
Summarised from the linked release; details can be imperfect — always verify against the original source.