Nissan unveils plug-in hybrid pickup and EV sedan in Philippines under 'From China' export strategy
Nissan showcased the Navara Pro Plug-in Hybrid pickup and Primera EV sedan at the Philippine International Motor Show, marking the start of its 'From China' export strategy.
What Happened
Nissan has unveiled the all-new Navara Pro Plug-in Hybrid pickup and Primera EV sedan at the 10th Philippine International Motor Show. These models are part of Nissan's 'From China' export strategy, where China serves as a global hub for innovation and exports.
The Navara Pro Plug-in Hybrid combines Nissan's 4x4 heritage with electrified performance for work and lifestyle use, while the Primera EV focuses on premium comfort and advanced in-cabin technology. Technical details will be announced closer to launch.
“As a lead market, China plays a dual role for Nissan, both as a strong market in its own right and a critical source of global competitiveness. This unveiling signal the beginning of our 'From China' export strategy, and I am pleased to see these vehicles reaching customers beyond China for the first time.”
Alongside these models, Nissan also previewed the all-new Kicks e-POWER and X-Trail e-POWER, both equipped with Nissan's e-POWER hybrid powertrain.
Why this matters
The launch signals Nissan's plan to leverage China as a global export hub, bringing electrified vehicles to new markets and expanding its global portfolio.
Terms in This Story
- plug-in hybrid
- A vehicle with both a conventional engine and a rechargeable battery that can be charged from an external power source.
- BEV
- Battery Electric Vehicle, powered solely by electricity stored in a battery.
- e-POWER
- Nissan's hybrid system where a gasoline engine generates electricity for an electric motor, providing EV-like driving without requiring external charging.
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