Opel Becomes Title Sponsor of Handball-Bundesliga, Unveils New Logo
Opel will become the title sponsor of the men's Handball-Bundesliga from July 1, 2026, and also sponsor the German national teams and the 2027 IHF Men's Handball World Championship.
- 3 seasons
- 2
- 2027 IHF Men's Handball World Championship
What Happened
Opel and the Handball-Bundesliga unveiled a new composite logo that will transform the league into the 'Opel Handball-Bundesliga' from July 1, 2026. The logo combines a handball player with the ball and the Opel Compass featuring the Opel Blitz emblem. The existing color scheme and typefaces remain unchanged for a modern, dynamic digital look.
Opel becomes title sponsor of the men's Handball-Bundesliga
Season kickoff match at SAP Garden in Munich between SC Magdeburg and Füchse Berlin
First matchday of the 2026-27 season
“We are delighted that our strong, holistic commitment to German professional handball, with the unveiling of the new logo, now makes the 'Opel Handball-Bundesliga' instantly recognisable to everyone. Opel and German handball both stand for dynamism, precision and team spirit; they electrify the audience and the centre of society. That is exactly what the league's new joint brand logo reflects.”
“Our revamped, modern and dynamic brand logo symbolises the close partnership between two cosmopolitan companies that consistently stand for success, performance, innovation and emotion 'made in Germany'.”
In addition to the Bundesliga sponsorship, Opel becomes a strategic partner of the German women's and men's national handball teams for three years. Opel is also the official sponsor of the 30th IHF Men's Handball World Championship in Germany in 2027, serving as the official mobility partner across all venues.
Why this matters
Opel's sponsorship of Germany's top handball league and national teams boosts its brand visibility in sports. The partnership, including a new logo, aligns Opel with values like dynamism and precision, potentially attracting new customers. The deal covers three seasons and includes being official mobility partner for the 2027 World Championship.
Terms in This Story
- Handball-Bundesliga
- The top professional handball league for men in Germany.
- Opel Blitz
- The lightning bolt logo that is the emblem of the Opel automobile brand.
- IHF
- International Handball Federation, the global governing body for handball.
Summarised from the linked release; details can be imperfect — always verify against the original source.