Peugeot to stage a different themed event every day on its 1,300 m² stand at the 2026 Paris Motor Show
Peugeot will turn its nearly 1,300 m² stand at the 2026 Paris Motor Show into a different themed experience each day from 13 to 18 October.
- nearly 1,300 m²
- 13-18 October 2026
- 30 years
- 12 October 2026, 10:10 a.m.
What Happened
At the 2026 Paris Motor Show, Peugeot is turning its nearly 1,300 m² stand into a dynamic, ever-changing destination. From 13 to 18 October, the brand will unveil a new experience each day, inviting visitors to discover the passions, innovations and values that define Peugeot. The programme ranges from French craftsmanship and rugby to motorsport, cinema and the legendary GTi heritage. Each theme showcases a different facet of the brand's world through immersive activities, exclusive encounters and interactive experiences. Peugeot says it is placing enjoyment, creativity, performance and human connection at the heart of what it offers visitors.
1,300m²
Peugeot's ever-changing stand at the 2026 Paris Motor Show, in Hall 4 of Paris Expo Porte de Versailles.
- Tuesday 13 October: French craftsmanship and excellence, with partners Meilleurs Ouvriers de France and Meilleurs Apprentis de France, a temporary creative workshop and a live performance by Séverine Gamba.
- Wednesday 14 October: 30 years of partnership with Stade Toulousain, with club executives and players including Antoine Dupont, an autograph session and the club's mascot.
- Thursday 15 October: Peugeot Sport and its FIA World Endurance Championship programme, with reflex challenges inspired by professional driver training and driver Doriane Pin on the stand.
- Friday 16 October: French cinema and the Pathé partnership, with interactive quizzes, a music and film-themed quiz celebrating 100 years of cinema, and the film The Phantom of the Opera with director Alexandre Castagnetti and cast and crew.
- Saturday 17 October: GTi heritage, from the 205 GTi to the new E-208 GTi, with driving simulators, benchmark lap times set by Étienne Moustache and Julien Fébreau, a book presentation and a signing session.
- Sunday 18 October: the unveiling of an exclusive partnership with a renowned French brand, paving the way for future limited-edition products.
Peugeot press conference at 10:10 a.m.
Activities open to the public; opening day celebrates French craftsmanship and excellence with Meilleurs Ouvriers de France and Meilleurs Apprentis de France.
Peugeot and Stade Toulousain celebrate 30 years of partnership.
A day devoted to motorsport competition and Peugeot's FIA World Endurance Championship programme.
Theme days for French cinema and Pathé, GTi heritage, and the closing unveiling of an exclusive new partnership.
- The legendary model, with origins in the 1980s
- The new electric generation unveiled in 2026
At the heart of the experience, a dedicated stage will be redesigned daily to reflect the theme of each featured universe and will host most of the meetings, presentations, demonstrations and challenges. The stand will host meet-and-greets, challenges, demonstrations and activities open to the public, and will evolve throughout the week to reflect each theme. Brand personalities and partners — athletes, racing drivers, designers, film personalities and brand ambassadors — will join Peugeot to share their passion and engage directly with the public. Peugeot says the aim is to offer far more than a traditional automotive exhibition, making the stand a genuine cultural destination. The press conference takes place on 12 October 2026 at 10:10 a.m., and visitors can discover the stand and take part from 13 to 18 October 2026 in Hall 4, Paris Expo Porte de Versailles.
Previously from Peugeot
Peugeot has already unveiled the modular stand design it is using for the 2026 Paris Motor Show, located in Hall 4, and plans to reuse that design at every international and local event it attends. The brand's WEC programme, which features in the show's motorsport day, is also in a new phase: Team Peugeot TotalEnergies is working on a technical evolution of the 9X8 Hypercar to boost performance for the 2027 FIA World Endurance Championship.
- Peugeot debuts new modular stand design at the 2026 Paris Motor Show
- Peugeot 9X8 enters next development phase for 2027 WEC season
Background drawn from MotorClaw's earlier coverage of Peugeot's official releases.
Why this matters
The Paris Motor Show is a major public showcase for Peugeot, and the six-day programme is designed to pull visitors onto its stand rather than simply display cars. The themes — French craftsmanship, rugby, motorsport, cinema and GTi heritage — tie the brand's partnerships and history to a live public event. For show-goers it means daily attractions and appearances by athletes, racing drivers, designers and film personalities.
Terms in This Story
- Paris Motor Show
- A major recurring automotive exhibition held in Paris where brands present new models and experiences to the public.
- GTi
- A performance badge used by Peugeot on sportier versions of its cars.
- FIA World Endurance Championship (WEC)
- A global series of long-distance sports-car races run under motorsport's international governing body.
- Meilleurs Ouvriers de France
- A French distinction awarded to top craftspeople in recognition of exceptional skill in their trade.
Summarised from the linked release; details can be imperfect — always verify against the original source.