Porsche Rare Shades 7 Exhibition Celebrates Nearly 100 Rare Paint Colors in New York Debut
Rare Shades 7, the seventh iteration of 000 Magazine's color-focused Porsche exhibition, made its New York debut at Wildflower Studios in Queens, showcasing nearly 100 rare paint colors.
- nearly 100
- more than 20
- 16
What Happened
Rare Shades 7, organized by 000 Magazine, took place at Wildflower Studios in Queens, a private complex created by Robert De Niro, Raphael De Niro, and Adam Gordon. The exhibition featured nearly 100 rare and historic Porsche paint colors on a wide variety of models, from early air-cooled cars to modern GT vehicles. Highlights included the premiere of the film 'Rare Shades: Birch Green' and the public display of a historic Sonderwunsch 930 Turbo Slantnose that had not been seen in 35 years.
nearly 100colors
Including more than 20 blues, 16 greens, and 9 pinks or purples.
“People's interest in colour around Porsche goes back to the earliest 356s. And it probably hit its apogee in terms of the standard colour palette available to customers in the late 1960 or early 1970s. There were these massive lists of standard and optional colours that closely followed a lot of the social upheaval and artistic experimentation of that time.”
Why this matters
The event highlights Porsche's commitment to color as a key brand differentiator and attracts a young, design-oriented audience, expanding the brand's cultural reach.
Terms in This Story
- Sonderwunsch
- Porsche's bespoke customization program allowing unique paint colors and trim.
- Paint-to-Sample
- A Porsche program that offers special exterior colors beyond the standard palette.
- Exclusive Manufaktur
- Porsche's division for personalized vehicle customization.
Summarised from the linked release; details can be imperfect — always verify against the original source.