Suzuki Sponsors CAPCOM CUP 13 and Expands eSports Partnerships
Suzuki Motor Corporation will be the top partner for CAPCOM CUP 13, the official tournament for Street Fighter 6, and will expand its sponsorship to multiple other major tournaments this fiscal year.
- over 10,000
What Happened
Suzuki Motor Corporation has announced it will serve as top partner for CAPCOM CUP 13, the official tournament of Street Fighter 6 by Capcom. Additionally, Suzuki will expand its support this fiscal year as an annual partner for several other major tournaments, including Street Fighter League: Pro-JP 2026, CAPCOM Pro Tour 2026 Premier, CAPCOM Pro Tour 2026 World Warrior Japan, and Street Fighter League: World Championship 2026.
In the previous fiscal year, Suzuki sponsored tournaments worldwide and exhibited two collaboration motorcycles, the GSX-8R Tuned by JURI and Hayabusa Tuned by JURI, at select events, where over 10,000 people experienced the motorcycles. The company also showcased a virtual model of the GSX-8R Tuned by JURI in the Street Fighter 6 Battle Hub game mode to reach gamers who had not seen the actual bike.
Suzuki says it will continue to promote collaborations that leverage the strengths of both companies, aiming to provide fans with greater enjoyment and enrichment in their daily lives.
Why this matters
The partnership helps Suzuki reach new audiences through gaming collaborations, including virtual motorcycle experiences in the game, potentially boosting brand recognition among younger consumers.
Terms in This Story
- eSports
- Competitive video gaming, often organized into tournaments and leagues.
Summarised from the linked release; details can be imperfect — always verify against the original source.