Suzuki to Sponsor Top Fighting Game Tournament Series Evo
Suzuki Motor Corporation will sponsor Evo, one of the world's largest fighting game tournaments, starting with Evo Japan in May 2026.
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What Happened
Suzuki Motor Corporation has announced its sponsorship of Evo, a premier fighting game tournament series organized by RTS Management, Inc. The sponsorship covers three events: Evo Japan, Evo 2026 in the United States, and Evo FRANCE 2026. This initiative builds on Suzuki's e-sports sponsorship efforts that began in 2025.
At Evo Japan, taking place from May 1 to May 3 at Tokyo Big Sight, Suzuki will showcase the collaboration motorcycle 'Hayabusa Tuned by JURI,' created in partnership with the game 'Street Fighter 6.' Similar exhibits are planned for the U.S. and French events, aiming to strengthen ties with fighting game enthusiasts worldwide.
- Evo Japan 2026 (May 1-3, Tokyo)
- Evo 2026 (United States)
- Evo FRANCE 2026 (France)
Why this matters
The sponsorship connects Suzuki with the global e-sports community, reflecting the company's commitment to engaging new audiences and supporting competitive gaming culture.
Terms in This Story
- Evo
- A series of international fighting game tournaments where players compete in various video games.
- e-sports
- Competitive video gaming, often organized into tournaments with professional players.
- fighting game community
- A global group of players and fans who participate in and follow fighting video games.
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