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Live+7 todayUpdated 41m ago

Dossier · OEM · USA

Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. It operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

Founded 1903HQ Milwaukee, United StatesTicker HOGStaff 5.5K

HOG · NYQ

25.29 USD

2.02%today

as of 2026-07-28

Tracked releases

14

Financial pulse

HOG

yfinance · as of 2026-07-29 · USD

Harley-Davidson, Inc.'s Q1 2026 delivered $1.2B in revenue — down 11.8% versus the same quarter a year ago. Net margin held at 2.1%. Shares currently trade at a trailing P/E of 13.7, EV/EBITDA of 6.6 and a 3.0% dividend yield. Analyst consensus leans buy (2.50/5).

Revenue · Q1 2026$1.2B

Market cap$2.7B

Trailing P/E13.7x

Op. margin6.2%

Div. yield3.0%

Revenue trend · last 4 quarters

▼ 11.8% YoY

$1.3B

$1.3B

$496M

$1.2B

Q2 2025Q3 2025Q4 2025Q1 2026

Bars scaled to range for contrast · source currency

Financial deep dive

Harley-Davidson, Inc.HOG

Quarterly trend

Quarterly performance

Last 4 reported quarters in source currency. Net profit uses the company's reported net income label when available.

Market value

$2.7B

HOG · NYQ

Net revenue

$1.2B

Q1 2026 ▼ 11.8% YoY

Net profit

$25M

Net Income

Basis

Harley-Davidson Inc. consolidated financials

Yahoo Finance

Valuation multiples

Trailing P/E: 13.74
Forward P/E: 12.77
EV / EBITDA: 6.63
EV / Revenue: 0.71
Price / Book: 0.85
Dividend yield: 3.0%

Profitability margins

Gross: 28.4%
Operating: 6.2%
EBITDA: 10.7%
Net profit: 4.8%

Balance-sheet health

Debt / Equity: 71.97
Current ratio: 1.90
Quick ratio: 1.59
Book value: 29.65
Total cash: $1.9B
Total debt: $2.2B

Analyst signal & calendar

Recommendation: buy (2.50)
Next earnings: 2026-07-23
Market cap: $2.7B

53-week price (USD)

25.29 USD+5.2%

Source: yfinance · Fetched 2026-07-29

MFRHarley-Davidson, Inc.

Showing 14 of 14 releases

This week

Harley-Davidson, Inc.OEM

Harley-Davidson Raises 2026 Guidance After Q2 North American Retail Sales Rise 3%

Source: Harley-Davidson, Inc.Published: 2026-07-23BusinessHarley-Davidson, Inc.

Earlier

Harley-Davidson, Inc.OEM

Harley-Davidson to Report Second Quarter 2026 Results on July 23, 2026

Source: Harley-Davidson, Inc.Published: 2026-07-07BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson Returns Revolution Max Production to U.S. Facilities

Source: Harley-Davidson, Inc.Published: 2026-06-09ManufacturingHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson CEO Artie Starrs Refocuses on Core Business, Brings Back Legacy Logo

Source: Harley-Davidson, Inc.Published: 2026-06-03BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson Declares $0.1875 Quarterly Dividend

Source: Harley-Davidson, Inc.Published: 2026-05-21BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson Reports Q1 2026 Earnings: Retail Sales Up 8% Globally, but Net Income Drops 81%

Source: Harley-Davidson, Inc.Published: 2026-05-05BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson unveils 'Back to the Bricks' plan targeting $350M+ EBITDA by 2027

Source: Harley-Davidson, Inc.Published: 2026-05-05BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson Financial Services to Fully Redeem €700M Notes Due 2026

Source: Harley-Davidson, Inc.Published: 2026-03-05BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson to Report Q1 2026 Results and Reveal Strategic Plan on May 5

Source: Harley-Davidson, Inc.Published: 2026-04-21BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson to Host Investor Webcast on Financial Services Business

Source: Harley-Davidson, Inc.Published: 2026-04-14BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson Launches RIDE Brand Platform with New Visual Identity and Campaign

Source: Harley-Davidson, Inc.Published: 2026-04-09BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson to Present at Citi's 2026 Global Consumer & Retail Conference

Source: Harley-Davidson, Inc.Published: 2026-03-03BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson Declares Q1 2026 Cash Dividend of $0.1875 per Share

Source: Harley-Davidson, Inc.Published: 2026-02-13BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson to Present at Baird 2026 Global Consumer, Technology & Services Conference

Source: Harley-Davidson, Inc.Published: 2026-06-02BusinessHarley-Davidson, Inc.

BriefToday41m ago

Automakers reported mixed quarterly results: PACCAR saw 24% net income growth, while Stellantis divested its Free2move car-sharing business. Luxury brands launched new models, including Audi's flagship Q9 SUV and Lamborghini's Miura SV 55th anniversary edition, alongside advances in electric and hydrogen propulsion.

BriefThis week41m ago

New flagship models like Audi Q9 and Lamborghini Miura anniversary highlight the week, alongside autonomous truck deployments by Aurora and BMW's record iX3 production at Debrecen. Business results from PACCAR and Polaris show industry growth, with a focus on electrification and autonomy.

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Company file

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. It operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

Source: LLM-drafted (DeepSeek V4 Flash)

Legal name: Harley-Davidson, Inc.
Home market: USA
Founded: 1903
Headquarters: Milwaukee, United States
Staff: 5.5K
Sector: Consumer Cyclical
Industry: Recreational Vehicles
Ticker: HOG
Tracked releases: 14

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