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Live2026-09-12 07:40 UTC+0 todayUpdated Yesterday

Dossier · OEM · USA

Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. It operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

Founded 1903HQ Milwaukee, United StatesTicker HOGStaff 5.5K

HOG · NYQ

26.96 USD

0.00%today

as of 2026-09-10

Tracked releases

14

Financial pulse

HOG

yfinance · as of 2026-09-11 · USD

Harley-Davidson, Inc.'s Q2 2026 delivered $1.2B in revenue — down 5.9% versus the same quarter a year ago. Net margin held at 6.5%. Shares currently trade at a trailing P/E of 14.8, EV/EBITDA of 9.0 and a 2.8% dividend yield. Analyst consensus leans buy (2.50/5).

Revenue · Q2 2026$1.2B

Market cap$2.8B

Trailing P/E14.8x

Op. margin5.6%

Div. yield2.8%

Revenue trend · last 4 quarters

▼ 5.9% YoY

$1.3B

$496M

$1.2B

$1.2B

Q3 2025Q4 2025Q1 2026Q2 2026

Bars scaled to range for contrast · source currency

Financial deep dive

Harley-Davidson, Inc.HOG

Quarterly trend

Quarterly performance

Last 4 reported quarters in source currency. Net profit uses the company's reported net income label when available.

Market value

$2.8B

HOG · NYQ

Net revenue

$1.2B

Q2 2026 ▼ 5.9% YoY

Net profit

$80M

Net Income

Basis

Harley-Davidson Inc. consolidated financials

Yahoo Finance

Valuation multiples

Trailing P/E: 14.81
Forward P/E: 13.44
EV / EBITDA: 9.00
EV / Revenue: 0.91
Price / Book: 0.91
Dividend yield: 2.8%

Profitability margins

Gross: 28.0%
Operating: 5.6%
EBITDA: 10.1%
Net profit: 4.8%

Balance-sheet health

Debt / Equity: 74.04
Current ratio: 1.90
Quick ratio: 1.59
Book value: 29.78
Total cash: $1.3B
Total debt: $2.3B

Analyst signal & calendar

Recommendation: buy (2.50)
Next earnings: 2026-11-04
Market cap: $2.8B

53-week price (USD)

26.96 USD-9.8%

Source: yfinance · Fetched 2026-09-11

MFRHarley-Davidson, Inc.

Showing 14 of 14 releases

23 Jul

Harley-Davidson, Inc.OEM

Harley-Davidson Raises 2026 Guidance After Q2 North American Retail Sales Rise 3%

Source: Harley-Davidson, Inc.Published: 2026-07-23BusinessHarley-Davidson, Inc.

7 Jul

Harley-Davidson, Inc.OEM

Harley-Davidson to Report Second Quarter 2026 Results on July 23, 2026

Source: Harley-Davidson, Inc.Published: 2026-07-07BusinessHarley-Davidson, Inc.

9 Jun

Harley-Davidson, Inc.OEM

Harley-Davidson Returns Revolution Max Production to U.S. Facilities

Source: Harley-Davidson, Inc.Published: 2026-06-09ManufacturingHarley-Davidson, Inc.

3 Jun

Harley-Davidson, Inc.OEM

Harley-Davidson CEO Artie Starrs Refocuses on Core Business, Brings Back Legacy Logo

Source: Harley-Davidson, Inc.Published: 2026-06-03BusinessHarley-Davidson, Inc.

21 May

Harley-Davidson, Inc.OEM

Harley-Davidson Declares $0.1875 Quarterly Dividend

Source: Harley-Davidson, Inc.Published: 2026-05-21BusinessHarley-Davidson, Inc.

5 May

Harley-Davidson, Inc.OEM

Harley-Davidson Reports Q1 2026 Earnings: Retail Sales Up 8% Globally, but Net Income Drops 81%

Source: Harley-Davidson, Inc.Published: 2026-05-05BusinessHarley-Davidson, Inc.

Harley-Davidson, Inc.OEM

Harley-Davidson unveils 'Back to the Bricks' plan targeting $350M+ EBITDA by 2027

Source: Harley-Davidson, Inc.Published: 2026-05-05BusinessHarley-Davidson, Inc.

3 May

Harley-Davidson, Inc.OEM

Harley-Davidson Financial Services to Fully Redeem €700M Notes Due 2026

Source: Harley-Davidson, Inc.Published: 2026-03-05BusinessHarley-Davidson, Inc.

21 Apr

Harley-Davidson, Inc.OEM

Harley-Davidson to Report Q1 2026 Results and Reveal Strategic Plan on May 5

Source: Harley-Davidson, Inc.Published: 2026-04-21BusinessHarley-Davidson, Inc.

14 Apr

Harley-Davidson, Inc.OEM

Harley-Davidson to Host Investor Webcast on Financial Services Business

Source: Harley-Davidson, Inc.Published: 2026-04-14BusinessHarley-Davidson, Inc.

9 Apr

Harley-Davidson, Inc.OEM

Harley-Davidson Launches RIDE Brand Platform with New Visual Identity and Campaign

Source: Harley-Davidson, Inc.Published: 2026-04-09BusinessHarley-Davidson, Inc.

3 Mar

Harley-Davidson, Inc.OEM

Harley-Davidson to Present at Citi's 2026 Global Consumer & Retail Conference

Source: Harley-Davidson, Inc.Published: 2026-03-03BusinessHarley-Davidson, Inc.

13 Feb

Harley-Davidson, Inc.OEM

Harley-Davidson Declares Q1 2026 Cash Dividend of $0.1875 per Share

Source: Harley-Davidson, Inc.Published: 2026-02-13BusinessHarley-Davidson, Inc.

6 Feb

Harley-Davidson, Inc.OEM

Harley-Davidson to Present at Baird 2026 Global Consumer, Technology & Services Conference

Source: Harley-Davidson, Inc.Published: 2026-06-02BusinessHarley-Davidson, Inc.

BriefTodayYesterday

China's August NEV sales reached 1.643 million, a 60.6% share, while its 2030 target tied electric sales and autonomy. Automakers advanced electrification and driverless testing: Kia EV2 won RAC Car of the Year, and Level 4 robotaxi permits were won in Spain and test rides started in Croatia.

BriefThis weekYesterday

China’s electric-vehicle push remains the feed’s main thread: NEVs hit a 71.5% retail share and 60.6% August market share, while a 2030 target links electric sales with autonomy. At the same time, robotaxi testing and permits advanced in Spain and Zagreb.

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Company file

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. It operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

Source: LLM-drafted (DeepSeek V4 Flash)

Legal name: Harley-Davidson, Inc.
Home market: USA
Founded: 1903
Headquarters: Milwaukee, United States
Staff: 5.5K
Sector: Consumer Cyclical
Industry: Recreational Vehicles
Ticker: HOG
Tracked releases: 14

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