Andreas Bareis appointed President and CEO of Aston Martin The Americas
Aston Martin appoints Andreas Bareis as President and CEO for its Americas region, effective immediately.
- over 30%
What Happened
Aston Martin Lagonda has appointed Andreas Bareis as President and CEO of Aston Martin The Americas, effective 1 July 2026. Bareis, who joined Aston Martin in 2022, previously served as Regional President for Europe, where the region achieved over 30% growth in wholesales in 2023, and later as Global Commercial Director during a period of new product introductions including the Valhalla hybrid supercar.
“I am honoured to take on this important role at Aston Martin The Americas at such an exciting time for the brand. The community of luxury and sports car collectors and owners in The Americas are incredibly valuable to Aston Martin and we are now offering them the strongest portfolio of new cars ever created by this great British brand.”
Why this matters
This leadership change at Aston Martin's largest sales region signals a focus on strengthening network performance and customer experience amid new model launches.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
- ICE
- Internal combustion engine, the conventional petrol or diesel engine type.
Summarised from the linked release; details can be imperfect — always verify against the original source.