Ashok Leyland Partners with Chennai Super Kings as Official Sponsor
5
over 15 years
What Happened
Ashok Leyland, the Indian flagship of the Hinduja Group and India's leading commercial vehicle manufacturer, has announced a strategic partnership with five-time IPL champions, the Chennai Super Kings (CSK), as their Official Sponsor. The Ashok Leyland logo will feature prominently on the front right chest of CSK's iconic yellow jersey for the upcoming season. This partnership continues the longstanding association between CSK and the Hinduja Group, building on the successful collaboration with Gulf Oil, another Group company, for over 15 years.
“We are delighted to join hands with the Chennai Super Kings, a team that embodies excellence, consistency, and a winning spirit. Through this partnership, we celebrate our shared values of resilience and high performance. We are proud to support a team that has brought immense pride to our home city.”
“We are excited to welcome Ashok Leyland to the Chennai Super Kings family as our Official Sponsor. Ashok Leyland is an iconic brand with deep roots in Chennai and a legacy of excellence that mirrors CSK's own journey. This partnership brings together two institutions built on performance, resilience, and a strong community connect.”
Adding to the celebrations, Ashok Leyland unveiled a specially designed CSK Fan Bus, created exclusively for the passionate CSK's Whistle Podu fan base. The fan bus reflects the shared spirit of passion, pride, and performance, reinforcing Ashok Leyland's commitment to connecting people and powering journeys that bring fans closer to the excitement of the cricketing season.
Why this matters
This sponsorship helps Ashok Leyland build brand recognition and emotional connection with millions of cricket fans, strengthening its market presence.
Terms in This Story
- IPL
- Indian Premier League, a professional Twenty20 cricket league in India.
- Official Sponsor
- A company that pays to associate its brand with a team or event in exchange for promotional rights.
- Whistle Podu
- The official fan slogan of Chennai Super Kings, meaning 'Blow the whistle' in Tamil.
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