Ashok Leyland Becomes Official Sponsor of Chennai Super Kings
Ashok Leyland announced a strategic partnership with five-time IPL champions Chennai Super Kings as their Official Sponsor, with the logo on the jersey.
- 2026
What Happened
Ashok Leyland, the Indian flagship of the Hinduja Group and India’s leading commercial vehicle manufacturer, announced a strategic partnership with the Chennai Super Kings (CSK) as their Official Sponsor. The Ashok Leyland logo will appear on the front right chest of CSK’s iconic yellow jersey for the upcoming season. The partnership continues the longstanding association between CSK and the Hinduja Group, following Gulf Oil's collaboration for over 15 years.
“We are delighted to join hands with the Chennai Super Kings, a team that embodies excellence, consistency, and a winning spirit. Through this partnership, we celebrate our shared values of resilience and high performance. We are proud to support a team that has brought immense pride to our home city.”
“We are excited to welcome Ashok Leyland to the Chennai Super Kings family as our Official Sponsor. Ashok Leyland is an iconic brand with deep roots in Chennai and a legacy of excellence that mirrors CSK’s own journey. This partnership brings together two institutions built on performance, resilience, and a strong community connect.”
“Our brand strategy has always focused on building strong emotional connections with our audience. This partnership is not just about a logo on a jersey—it is about being part of the journey of champions and engaging with millions of fans who value quality and reliability.”
Why this matters
This sponsorship connects a leading commercial vehicle manufacturer with a popular cricket team, strengthening brand recognition and fan engagement in Chennai.
Terms in This Story
- IPL
- Indian Premier League, a professional Twenty20 cricket league in India.
Summarised from the linked release; details can be imperfect — always verify against the original source.