Audi CEO says company began new chapter in 2025 with new models, restructuring, and F1 entry
Audi CEO Gernot Döllner declared 2025 a transformative year, citing a new design philosophy, a China-exclusive model, and preparations for Formula 1.
- 2025
- 2030
- 2026
- 2028
What Happened
At AUDI AG's Annual Media Conference, CEO Gernot Döllner and CFO Jürgen Rittersberger presented the company's results for the 2025 fiscal year. They outlined a new corporate strategy, updates on the ongoing model initiative, and efforts to make Audi leaner and more competitive.
“In 2025, Audi set out on a new path — with a clear design philosophy, the first model from our China-exclusive sister brand AUDI, and preparations for our entry into Formula 1. We have reinvented ourselves: for our customers, for our employees, and for a strong industrial core in Germany.”
“We steered Audi through a geopolitically and industrially difficult environment in 2025 and delivered solid financial performance. At the same time, the numbers clearly show that we still need to make further gains on efficiency and competitiveness.”
Why this matters
Audi is repositioning itself amid tough global competition, aiming to regain profitability and innovation leadership through restructuring, new EV models, and strategic partnerships.
Terms in This Story
- E/E architecture
- Electrical/Electronic architecture, the backbone of a vehicle's electronic systems, controlling functions like infotainment and driver assistance.
- Formula 1
- The highest class of international single-seater auto racing, used as a platform for technology and brand exposure.
- Restructuring
- The process of reorganizing a company's operations to improve efficiency, reduce costs, and increase competitiveness.
Summarised from the linked release; details can be imperfect — always verify against the original source.