Lancia's new Gamma wins the Auto Europa 2027 People's Jury Award on public vote
The new Lancia Gamma, the brand's Made in Italy flagship fastback crossover, has won the Auto Europa 2027 People's Jury Award after standing out among seven finalists in a public vote.
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- 27 October 2026
What Happened
The new Lancia Gamma has won the Auto Europa 2027 People's Jury Award, a competition organised by UIGA, the Italian Automotive Journalists Union. Lancia says the achievement is particularly meaningful because it stems directly from public preference, with the Italian flagship standing out among the seven finalist vehicles in the 2027 edition. The award was announced during a ceremony held in Milan at the headquarters of Bosch Italia, where the finalist vehicles underwent their final evaluations by the Technical Jury. The company describes the recognition as a major milestone in Lancia's renewal journey.
The new Lancia Gamma has its world premiere at the Paris Motor Show, in the year marking Lancia's 120th anniversary.
The Auto Europa 2027 People's Jury Award is announced at a ceremony in Milan at the headquarters of Bosch Italia, where the finalist vehicles face their final evaluations by the Technical Jury.
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The new Lancia Gamma stood out among them in the public vote.
The new Gamma is a fastback crossover that Lancia says carries forward the legacy of its great flagship models, reinterpreting their distinctive character through elegant lines, outstanding comfort and modern technologies. The brand describes it as entirely Made in Italy and says the model combines Italian design, innovation and a contemporary reinterpretation of Lancia's historic values. Lancia also says the car has captivated enthusiasts with that proposition of design and innovation. The model is designed, developed and built in Italy at the Stellantis plant in Melfi.
- The appeal of a model that is entirely Made in Italy
- A combination of elegance, innovation and a strong stylistic identity
- The deep bond between the brand and its enthusiasts
- Lancia's ability to anticipate future trends without compromising the refinement that sets the marque apart
In the days leading up to the award ceremony, the new Lancia Gamma was the subject of a photo shoot in Soncino, in the province of Cremona, which Lancia describes as one of Italy's most beautiful historic villages. The imposing Rocca Sforzesca and the charm of the medieval town centre provided the backdrop for the new model. Lancia frames the setting as a meeting point between automotive innovation and historical heritage.
Previously from Lancia
Lancia opened orders for the new Gamma at the Paris Motor Show in October 2026, presenting it as its flagship fastback crossover and returning to the show with five vehicles. The brand is also marking its 120th anniversary, opening its Turin Heritage Hub for four days of Design Days from 4 to 7 November.
- Lancia opens Gamma orders at the Paris Motor Show with hybrid, electric and 375-hp flagship
- Lancia marks 120 years with Design Days at Turin Heritage Hub from 4 to 7 November
Background drawn from MotorClaw's earlier coverage of Lancia's official releases.
Why this matters
Because the People's Jury Award is decided by public preference, it is a direct read on how car buyers are responding to Lancia's renewal and to its Italian-built flagship. Lancia says the win confirms the deep bond between the brand and its enthusiasts, and it arrives in the year the marque marks 120 years of history.
Terms in This Story
- UIGA
- The Italian Automotive Journalists Union, the organisation that runs the Auto Europa competition.
- fastback
- A car body style whose roofline slopes continuously down to the rear instead of ending in a distinct boot.
- People's Jury Award
- A prize in which the result is decided by public preference or public voting rather than by a panel of experts alone.
Summarised from the linked release; details can be imperfect — always verify against the original source.