Audi highlights employee volunteer work with reading campaigns, Social Days, and fundraising
Audi employees volunteer through reading programs, digital platforms, and international Social Days, with 1,100 people joining 100 projects in 2025.
- 1,100
- 100
- 2012
- 2021
What Happened
Audi employees engage in voluntary work year-round by supporting social institutions, donating time, reading aloud, and renovating. A digital volunteering platform launched in 2021 makes it easier to find and join projects, and team campaigns let entire departments get involved. Every two years, Audi organizes a cross-site Social Day at its production sites worldwide.
First Volunteer Day held under the motto 'Audi Volunteers' in site regions.
Digital volunteering platform launched for registration and project transparency.
Reading aloud campaigns launched, inspired by the Reading Foundation.
Audi Social Day drew around 1,100 employees into more than 100 projects.
“Making children happy and looking into their shining eyes is simply an indescribable feeling. Reading aloud is a very simple way of achieving exactly that. That’s why I’m happy to get involved in this campaign!”
- Renovation campaigns at daycare centers
- Excursions with senior citizens
- Support for people with disabilities
- Team campaigns for entire departments or teams
“Those who get involved think outside the box, get to know new people, acquire new skills and grow personally.”
Audi also runs the annual 'Team Spirit' fundraising campaign, where employees who volunteer privately can champion a donation to an organization of their choice, with a different theme each year covering topics from sports and culture to education. Corporate citizenship at Audi includes volunteer projects, fundraising campaigns and initiatives for social institutions. What began as a one-off event in 2012 has developed into a large, continuous portfolio of diverse offerings.
Why this matters
This shows how an automaker takes social responsibility beyond building cars. Audi's volunteering efforts affect employees, who gain new skills, and communities near its production sites, where social institutions receive support. Understanding this helps see automakers as corporate citizens that invest in their local regions.
Terms in This Story
- Corporate Citizenship
- A company's actions to be socially responsible in the communities where it operates, such as volunteering and donations.
- Social Day
- A designated day when a company's employees volunteer together, often at multiple sites.
Summarised from the linked release; details can be imperfect — always verify against the original source.