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Audi23 JanBusinessHigh confidence

Audi Tradition Kicks Off 2026 Season with Three Classic Car Events in One Weekend

Years since Audi A3 premiere

30

Le Mans wins by Tom Kristensen

9

German rally championships by Harald Demuth

2

What Happened

Audi Tradition will also participate in the Eifel Rallye Festival, Heidelberg Historic, and Donau Classic events later in the year. The Audi Tradition app provides ongoing updates on all exhibitions and events.

2026 Event Season Highlights
  1. Jan 30–Feb 1

    Bremen Classic Motorshow

  2. Jan 30–31

    The I.C.E. in St. Moritz

  3. Jan 31

    F.A.T. Ice Race in Zell am See

  4. July 9–12

    Festival of Speed in Goodwood

  5. Sept 12

    Night of the Museums at Audi museum mobile

Why this matters

Audi's heritage program engages enthusiasts with historic vehicles and allows fans to see iconic models like the Audi Sport quattro S1 E2 driven by racing legend Tom Kristensen.

Terms in This Story

Audi Tradition
Audi's department dedicated to preserving and showcasing the brand's heritage through events and exhibits.
Audi museum mobile
Audi's in-house museum in Ingolstadt, Germany, that displays the history of the brand.
Concours
A competitive event where classic and luxury cars are judged for originality and condition.
Read Original: Audi