BAIC FOTON Hosts Technology & Culture Festival for Central American 'Overseas Experience Ambassadors'

From August 24 to 29, the BAIC FOTON 2026 Technology & Culture Festival featured technology launches, achievement exhibitions, scenario-based experiences and cultural exchanges. Overseas customers and media from Central America took part as 'Overseas Experience Ambassadors' to gain first-hand insight into the company's technologies, products, manufacturing capabilities and corporate culture. The event is part of BAIC FOTON's push to evolve from 'product export' to 'brand recognition' in global markets, guided by three core strategies: comprehensive internationalization, comprehensive new energy transition and comprehensive intelligence.

Several of these innovations have been deployed in mass-produced vehicles or entered commercial pilot phases. The festival also featured heavy-duty trucks, light-duty trucks, intelligent vans, pickups, special-purpose work vehicles and L4-level autonomous equipment. The showcased products cover multiple technical solutions including liquid hydrogen, battery-electric and hybrid power, with multiple models available for test rides and test drives. Overseas guest evaluators gained first-hand insight into how different technical solutions are implemented in real-world products.

Beyond the products, the guests visited the FOTON Cummins plant and FOTON AUMAN factory, observing R&D and production workflows and learning about progress in new energy, smart connectivity and autonomous driving. A brand R&D cultural corridor displayed key-technology explorations and product iteration timelines, from early founding hardships to today's multi-track development. The immersive tour, from test drives to smart manufacturing, gave overseas guests a well-rounded understanding of BAIC FOTON's technical accumulation and innovation capabilities.

The experience also included cultural immersion: visiting historical sites, enjoying guzheng performances and sampling local delicacies. The company says rigorous and pragmatic R&D blends with Eastern cultural heritage, making technical exchanges more approachable and laying a foundation for future in-depth cooperation. BAIC FOTON says it will work hand-in-hand with partners worldwide to advance commercial transportation toward a more efficient, greener and smarter future.