Bentley and The Gstaad Guy Unveil Bentayga EWB Chalet Edition
Bentley's Mulliner division collaborates with social media personality The Gstaad Guy to create a limited-edition Bentayga EWB inspired by Alpine luxury.
- 60 hours
- over 1.7 million
What Happened
Bentley Motors has unveiled the Bentayga EWB Chalet Edition, a collaboration between Mulliner, Bentley's in-house bespoke division, and The Gstaad Guy, a social media personality known for satirical portrayals of ultra-wealthy lifestyles. The vehicle is configured as a Bentayga EWB Azure and features a chalet-inspired interior with four comfort seats, Saddle leather, tweed detailing, and Naim for Bentley audio. The exterior is finished in a hand-sprayed Light Tudor Grey paint that takes approximately 60 hours to complete.
“When I story-tell through my 'Gstaad Guy', I think of a real-life Gstaad 'guy'. A type of person that expects the best of the best, in all that they do and consume. A connoisseur, seeking the best vacations, homes and modes of transport in between. While always prioritising the Gstaad values of togetherness, warmth, excellence in the air, at sea and on the road. And since a Mulliner Bentley Bentay”
60 hourshours
The Light Tudor Grey paint is applied by hand to ensure a flawless finish.
- Four comfort seats with rear centre console
- Saddle leather with tweed detailing and diamond-quilted surfaces
- Liquid Amber open-pore wood veneers and Fireglow accents
- Highest-specification Naim for Bentley audio system
- Laser-etched emblem and Alpine Flower motif embroidery
Why this matters
The Chalet Edition showcases Bentley's bespoke customization capabilities and targets ultra-high-net-worth buyers seeking unique, personalized vehicles.
Terms in This Story
- Mulliner
- Bentley's in-house bespoke customization division.
- EWB
- Extended Wheelbase, a longer version of the vehicle for more rear legroom.
- Azure
- A Bentley trim level focused on comfort and luxury features.
- Naim for Bentley
- A premium audio system developed in collaboration with Naim Audio.
Summarised from the linked release; details can be imperfect — always verify against the original source.