Bentley Employees Showcase Craftsmanship and Pride at Goodwood Festival of Speed
Bentley brings a team of Crewe-based colleagues to the Goodwood Festival of Speed to demonstrate the craftsmanship, design, and passion behind the brand.
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What Happened
Bentley has sent a small team of colleagues from its Crewe factory to the Goodwood Festival of Speed, bringing the spirit of the factory to the event. These employees represent design, craft, engineering, retail, and customer experience, demonstrating the pride and skills that define Bentley's manufacturing.
“It is all about authenticity – not just as a brand but as people. It’s how we engage with customers and members of the public – and it’s easy to embrace because it allows us to channel our inner passion for Bentley.”
Phill Dean, Bespoke Design Manager for Mulliner, is on the stand to help customers commission personalizations. Mulliner is Bentley's bespoke division, capable of creating colors and finishes matching any request, from a watch strap to a specific RGB spectrum. Dean notes that Bentley's online configurator offers billions of combinations, and Mulliner makes that almost limitless.
“I love my job. Every wheel is different. Leather is a natural material, so no single steering wheel is the same. I love the quality of the materials we use, they’re so soft and wonderful to manipulate.”
Technical staff like Callum Downham and Adam Critchley ensure Bentley's modern and heritage cars are ready for display and high-speed hill runs. Downham, a 27-year-old vehicle technician, says the atmosphere is 'mega' for a petrolhead. Meanwhile, Caitlyn Murrell, a degree apprentice, sells the limited-volume 1919 Collection merchandise, which is available only at Goodwood and Monterey Car Week. Together, these colleagues represent the pride in Crewe and the details that make Bentley special.
Previously from Bentley Motors Ltd.
Bentley returned to the Goodwood Festival of Speed with its largest ever display of 35 vehicles and introduced the limited-edition 1919 Collection apparel line, available exclusively at Goodwood and Monterey Car Week.
- Bentley Returns to Goodwood Festival of Speed with Largest Ever Display of 35 Vehicles
- Bentley unveils 1919 Collection limited apparel line for Goodwood and Monterey Car Week
Background drawn from MotorClaw's earlier coverage of Bentley Motors Ltd.'s official releases.
Why this matters
The story highlights that the human touch is integral to Bentley's luxury experience, allowing visitors to interact directly with the people who build the cars. This personal connection differentiates Bentley from mass-market brands and deepens customer appreciation for the craftsmanship.
Terms in This Story
- Mulliner
- Bentley's bespoke division that creates custom features and personalizations for customers.
- Goodwood Festival of Speed
- An annual motorsport and automotive event held at Goodwood House in West Sussex, England, featuring hill climbs, displays, and exhibitions.
- Bespoke
- Custom-made or personalized to a customer's specifications, often applied to luxury goods.
Summarised from the linked release; details can be imperfect — always verify against the original source.