Bentley unveils 1919 Collection limited apparel line for Goodwood and Monterey Car Week
Bentley introduces the 1919 Collection, a limited-volume apparel line designed by External Creative Director Mai Ikuzawa, available exclusively at the Goodwood Festival of Speed and Monterey Car Week.
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What Happened
Bentley has announced the 1919 Collection, a limited-volume apparel line created by designer and Bentley External Creative Director Mai Ikuzawa. The collection celebrates the bond between Bentley and its enthusiasts, drawing inspiration from the brand's early days. It is available exclusively at the Goodwood Festival of Speed and Monterey Car Week, emphasizing a 'I was there' message.
The highlight of the collection is a chore coat crafted in hardwearing cotton oxford fabric in Bentley Green, designed to develop character over time. It features external patch pockets and atelier-quality chain stitch embroidery in Heritage White, including the Bentley wings and the words 'Bentley Motors Since 1919'. A removable Velcro label bears the 'Full Send' motif, referencing a viral video with stunt driver Travis Pastrama and the Bentley Supersports.
“Bentley pioneered the feeling of community among owners and enthusiasts. If you look back at the days of the original Bentley Boys and pioneering Bentley Girls, you’ll see that customers became part of the brand. It wasn’t just winning the race; it was how you celebrated too. I wanted to honour that spirit in the 1919 Collection and stay true to the authentic stories of true Bentley enthusiasts.”
- Chore coat in Bentley Green cotton oxford fabric
- Crew neck sweatshirt in heavyweight 12oz reverse weave fabric
- Short sleeve polo shirt
- American-style tee-shirt
- Classic six-panel cotton cap
- Tote bag in heavy cotton canvas
Every item in the 1919 Collection is crafted in Japan under the personal supervision of Mai Ikuzawa, using superior quality fabrics for longevity and tactility. The collection is available only during the 2026 season from Bentley stands at the Goodwood Festival of Speed and Monterey Car Week in California. Further seasonal releases are planned, ensuring each garment remains exclusive and highly collectible.
Previously from Bentley Motors Ltd.
Bentley is making its largest-ever appearance at the Goodwood Festival of Speed this year, with 35 vehicles on display, alongside the debut of updated Continental GT S, Flying Spur S, and Supersports models. The 1919 Collection will be available from the Bentley stand during the same event, adding to the company's heightened presence.
Background drawn from MotorClaw's earlier coverage of Bentley Motors Ltd.'s official releases.
Why this matters
The 1919 Collection marks Bentley's move into luxury branded apparel, strengthening its community bond with enthusiasts through exclusive, heirloom-quality items. Available only at key automotive events in 2026, it creates a sense of rarity and collectibility for Bentley fans.
Terms in This Story
- Goodwood Festival of Speed
- An annual motorsport event held at Goodwood House in England, featuring hillclimb runs and car displays.
- Monterey Car Week
- A week-long series of automotive events in Monterey, California, including auctions and concours d'elegance.
- Chore coat
- A durable, short jacket originally worn for work, now a fashion item made from sturdy fabrics.
- Chain stitch embroidery
- A sewing technique using a series of looped stitches resembling a chain, often used for detailed embroidery.
Summarised from the linked release; details can be imperfect — always verify against the original source.