Bentley Illuminates Tokyo Tower Green to Debut New Continental GT S and Supersports in Japan
Bentley turned Tokyo Tower green and hosted events across Tokyo to celebrate the Japanese debut of the new Continental GT S and Supersports models.
- 100+
What Happened
Bentley illuminated Tokyo Tower in green and hosted a VIP event to debut the new Continental GT S and Supersports models in Japan, attended by over 100 guests.
The Supersports also appeared at the Daikoku car meet and a Shinjuku coffee and cars event with Creative Director Mai Ikuzawa, while a Shinkansen-inspired Continental GT S was shown at Shibuya crossing.
“Japan has always been a strong market for Bentley. As we continue to explore our more sporting side again, we were honoured to debut the new driver-focused Continental GT S to our most loyal customers with the unique event at the Tokyo Tower.”
Why this matters
The event highlights Bentley's focus on the Japanese market and its growing sporting image, with unique local activations like a Shinkansen-inspired wrap and a car meet at Daikoku.
Terms in This Story
- Continental GT S
- A sporty variant of Bentley's grand tourer.
- Supersports
- Bentley's high-performance two-door model.
- Shinkansen
- Japan's high-speed bullet train.
Summarised from the linked release; details can be imperfect — always verify against the original source.