Bentley names Oscar-winning actor Michelle Yeoh as global brand ambassador
Bentley Motors has signed Oscar-winning actor and producer Michelle Yeoh as a global brand ambassador, weeks after unveiling Torcal, its first fully electric model.
- 15 miles
- More than fifty
- 2023
- Three (1965 Continental S3, 2019 Mulsanne, 2025 Flying Spur Speed 1st Edition)
What Happened
Bentley Motors has named Oscar-winning actor and producer Michelle Yeoh as a global brand ambassador. The announcement comes just weeks after the unveiling of Torcal, described by Bentley as a once-in-a-generation new model line and the marque's first fully electric vehicle. The news is accompanied by a portrait of Yeoh with Torcal, photographed by Greg Williams, Bentley's External Creative Director. Yeoh's relationship to Bentley echoes that of her husband, Jean Todt, whose love of Bentleys includes a 1965 Continental S3, a 2019 Mulsanne and a 2025 Flying Spur Speed 1st Edition. Bentley says the appointment formalises Yeoh's long-standing relationship with the marque and welcomes her to its growing family of global brand ambassadors.
“Over more than four decades on screen, from Hong Kong action cinema to Crouching Tiger, Hidden Dragon, to the worlds I've explored in Everything Everywhere All at Once, I've always been drawn to stories about transformation, about characters who evolve without losing who they are at their core. Bentley embodies that same idea: a brand that has reinvented itself again and again while staying true to its craftsmanship and its soul. That's why this partnership feels so natural to me. Torcal represents Bentley's next chapter, and I'm honoured to be part of telling that story.”
Born in Malaysia, Yeoh pursued her education in the UK as a teenager, training in ballet, and went on to study Creative Arts with Drama in Cheshire, just 15 miles from Bentley's home in Crewe. She established herself in Hong Kong in the 1980s and became one of Asia's most successful actors, known for performing her own stunts. Through her films she has challenged traditional views of Asian women by creating very strong female roles, and in 2023 she became the first Asian woman to win the Academy Award for Best Actress, for Everything Everywhere All at Once. Her latest works include The Surgeon, Blade Runner 2099 and The Wandering Earth III.
- James Bond's Tomorrow Never Dies
- Oscar-winning Crouching Tiger Hidden Dragon
- Memoirs of a Geisha, Sunshine and The Lady
- Crazy Rich Asians
- Marvel's Shang-Chi and the Legend of the Ten Rings
- Star Trek: Discovery and the musical Wicked
- Michelle Yeoh, Oscar-winning actor and producer (new appointment)
- Priyanka Chopra Jonas
- Mai Ikuzawa
- Greg Williams, who is also Bentley's External Creative Director
“An action star, Bond icon and global legend, Yeoh embodies Bentley's high-performance spirit and the dedication to craft perfected over decades. Announcing her role as a global brand ambassador alongside the launch of our new Torcal, we hope to bring to life the confidence, character and ambition that define Bentley today.”
Establishes herself in Hong Kong and becomes one of Asia's most successful actors, known for performing her own stunts.
Makes history with Everything Everywhere All at Once, becoming the first Asian woman to win the Academy Award for Best Actress.
Named a global brand ambassador for Bentley Motors, weeks after the unveiling of the fully electric Torcal.
Previously from Bentley Motors Ltd.
Bentley unveiled the Torcal, its fourth model line and first fully electric car, at a global debut in London, a Crewe-built SUV with up to 888 PS, 375 miles of range and a 113 kWh battery. Days after that reveal, the company said it would create more than 90 early careers opportunities for 2027 as it invests in skills and talent. Bentley has also signed 2014 World Cup winner Mats Hummels to a two-year brand ambassador deal focused on German-speaking markets.
- Bentley's first fully electric model, the Torcal, debuts in London with up to 888 PS
- Bentley to create over 90 early career roles as Torcal expands its model lineup
- Mats Hummels becomes Bentley brand ambassador in two-year partnership
Background drawn from MotorClaw's earlier coverage of Bentley Motors Ltd.'s official releases.
Why this matters
Bentley is attaching a famous face to the launch of its first fully electric car, using Yeoh's global profile to help tell the Torcal story. The appointment also formalises a personal link: Yeoh studied in Cheshire, 15 miles from Bentley's Crewe home, and her husband Jean Todt already owns three Bentleys. Anyone watching how luxury brands market electric cars now has another example of the celebrity-ambassador playbook.
Terms in This Story
- brand ambassador
- A well-known public figure who represents a company in its marketing campaigns and public appearances.
- marque
- A brand or make, especially of motor vehicles.
- Academy Award
- The film industry prizes presented by the Academy of Motion Picture Arts and Sciences, commonly known as the Oscars.
Summarised from the linked release; details can be imperfect — always verify against the original source.