Mats Hummels becomes Bentley brand ambassador in two-year partnership
Bentley Motors has signed 2014 World Cup winner Mats Hummels to a two-year brand ambassador deal focused on German-speaking markets.
- 2 years
- 2014
- over 10 years
- more than 15 years
What Happened
Bentley Motors and Mats Hummels have entered a long-term partnership, with the 2014 Football World Cup winner joining Bentley's European team of brand ambassadors. The British luxury automotive manufacturer and Hummels have agreed to a two-year collaboration. Bentley says the former football professional, TV expert and investor perfectly embodies its core brand values of performance, attention to detail and authenticity. In his ambassador role he will help shape and strengthen Bentley's brand perception, with a particular focus on German-speaking markets.
- A particular focus on the DACH region (German-speaking markets).
- He is a self-confessed Bentley fan and drives a Continental GT as part of his brand ambassador activities.
- He contributes football expertise on TV in the Champions League and most recently at the World Cup in the USA.
- He remains associated with international professional football as an investor.
- He has been active in charitable causes as a UNICEF ambassador for over 10 years.
“Outstanding achievements are born from never settling for 'good enough'. What fascinates me about Bentley is its exceptional attention to detail. Ultimately, what makes the difference – just like in football – is how closely you focus on every detail.”
“The Continental GT is my absolute favourite: timeless design, performance and captivating attention to detail.”
Bentley frames the deal as a shared philosophy: giving even the smallest details the utmost attention. The company notes that Hummels showed throughout his career at the highest level of professional sport that success is often determined by the finest margins, while Bentley has stood for craftsmanship, technical excellence and dedication to detail for more than a century. Hummels is set to take delivery of his new Continental GT soon, and Bentley says his new Continental GT Speed reflects the combination of effortless performance, timeless elegance and joy of innovation it associates with both the brand and the ambassador.
- Actress, producer and entrepreneur Priyanka Chopra Jonas
- Dutch international footballer Cody Gakpo
- British actor Lucien Laviscount, best known for his role in "Emily in Paris"
Hummels is one of Germany's most accomplished football personalities and a FIFA World Cup winner, following an internationally successful career spanning more than 15 years at the highest level of European football. He has since established himself as a television expert and investor, known for his strength of opinion, meticulous attention to detail and authentic personality. Alongside his professional activities he supports a range of charitable initiatives and serves as a UNICEF ambassador. Through entrepreneurial ventures, media appearances and podcast projects he continues to engage a broad audience across Germany and Europe.
Why this matters
The partnership is aimed at strengthening Bentley's brand perception across the DACH region, meaning German-speaking buyers will see a familiar football figure tied to the British luxury marque. It also puts Hummels among a growing roster of celebrity ambassadors Bentley has recently signed from sport, film and fashion.
Terms in This Story
- brand ambassador
- A public figure who represents and promotes a company's brand through appearances, marketing and public association with its products.
- DACH region
- A collective term for the German-speaking markets of Germany, Austria and Switzerland.
- Continental GT
- One of the luxury grand tourer models in the Bentley range.
Summarised from the linked release; details can be imperfect — always verify against the original source.