Bentley opens Crewe visitor centre to public with guided tours
Bentley Motors now welcomes the public to its CW1 House visitor centre in Crewe, offering paid guided tours of its heritage collection.
- £20 per person
- up to 12
What Happened
Previously available only to Bentley customers, the new bookable experiences provide public access to the Home of Bentley. Guided tours, facilitated by trained hosts, take groups of up to 12 around CW1 House and the Lineage exhibition, featuring historic cars and artefacts. Tours must be booked in advance on selected weekdays, with pricing starting from £20 per person.
“Opening our doors to a wider audience marks an exciting new chapter for Bentley. CW1 House and Lineage have been created to offer a truly immersive experience of our brand, from our rich heritage to our vision for the future.”
£20per person
Guided tours start from £20 per person for groups up to 12.
- Free front-of-house area with modern and heritage Bentley displays
- Bentley Boutique with merchandise, 10% discount for tour participants
- Exclusive access to pre-war cars like the historic Team Blower
- Digitally immersive journey from 1919 in Lineage exhibition
Why this matters
This opens Bentley's brand experience to a wider audience, allowing enthusiasts to explore over a century of luxury craftsmanship and innovation.
Terms in This Story
- Mulliner
- Bentley's in-house personal commissioning division that creates bespoke luxury cars.
- CW1 House
- Bentley's visitor experience centre located next to the factory in Crewe.
Summarised from the linked release; details can be imperfect — always verify against the original source.