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Blue Bird Launches Summer Refresh Campaign with School Bus Maintenance Checklist

Annual service tickets

15,000

School bus lifespan

7-15 years

Average dealer experience

20+ years

What Happened

Blue Bird's Summer Refresh campaign aims to help school district transportation departments prepare buses for the new school year. The campaign provides a checklist covering key areas such as safety equipment, lighting, seating, and mirrors. Blue Bird emphasizes the importance of using OEM parts and working with local dealers for support.

Summer Maintenance Checklist Items
  • Inspect first aid and body fluid kits
  • Review cross arms and stop arms for cracks, damage, or electrical issues
  • Check seat covers and foam for wear and tear
  • Inspect interior and exterior lighting, including warning lights and turn signals
  • Consider LED lighting upgrades for improved brightness and efficiency
  • Examine windshields and mirrors for chips, cracks, and proper alignment
Sales sells the first bus, parts and services sell the second and third.
Scott Latimer, Blue Bird aftermarket parts product manager
Service tickets handled annually

15,000tickets

Blue Bird handles over 15,000 service tickets each year from dealers across the U.S. and Canada.

Why this matters

Summer maintenance helps ensure school buses, which often operate for 7-15 years, are safe and reliable when school resumes, reducing downtime and extending vehicle life.

Terms in This Story

OEM
Original Equipment Manufacturer; the company that made the original part for the vehicle.
VIN
Vehicle Identification Number; a unique code that identifies a specific vehicle.
LED
Light Emitting Diode; a highly efficient and long-lasting lighting technology.
Upfitting
The process of adding specialized equipment or accessories to a vehicle to meet specific needs.
Read Original: Blue Bird Corporation