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Live2026-09-12 03:53 UTC+0 todayUpdated
BYDBy Business

BYD becomes Official Automotive Partner of Khaleeji 27 football tournament

BYD has signed a partnership with the Arab Gulf Cup Football Federation to become the Official Automotive Partner of the Khaleeji 27 tournament in Jeddah.

Global sales in 2025
4.6 million vehicles
16 millionth NEV produced
April 2026
R&D engineers
120,000
Average new patent applications per working day
52

What Happened

BYD, the world's leading manufacturer of New Energy Vehicles, has become the Official Automotive Partner of the Arab Gulf Cup Football Federation (AGCFF) and the Khaleeji 27 tournament. The announcement represents BYD's first official sponsorship of a major Gulf football event and a significant milestone in its regional expansion. The tournament will take place in Jeddah, Saudi Arabia, from 23 September to 7 October 2026, featuring teams from eight nations.

Key dates

  1. 29 June 2026

    Signing ceremony in Doha, Qatar

  2. 23 September – 7 October 2026

    Khaleeji 27 tournament in Jeddah, Saudi Arabia

“This cooperation reflects mutual trust and a shared vision aimed at developing the tournament and strengthening its fan engagement. This partnership with BYD also underscores AGCFF’s ongoing commitment and continuous efforts to attract leading brands with significant influence in the region.”
— Mr. Jassim Sultan Al Rumaihi, Secretary General of the Arabian Gulf Cup Football Federation
“We're proud and excited to be the Official Automotive Partner of the Arab Gulf Cup Football Federation and Khaleeji 27. Football has a unique ability to bring people together, and Khaleeji is one of the strongest expressions of unity, passion and pride across the Gulf region.”
— Ms. Stella Li, BYD Executive Vice President
Fan engagement activities
  • On-site test-drive area for BYD models
  • Interactive displays and experiences in the official Fan Zone
BYD global sales (2025)

4.6 millionvehicles

Over 1 million sold outside China

Previously from BYD

BYD has been expanding its sports sponsorship strategy. In February 2026, the company became the Official Automotive Partner of Manchester City FC in a multi-year deal. The new partnership with the Arab Gulf Cup Football Federation continues this approach.

Background drawn from MotorClaw's earlier coverage of BYD's official releases.

Why this matters

This is BYD's first major football sponsorship in the Gulf region, marking a strategic expansion in a key market. The partnership allows BYD to engage with fans through test drives and interactive displays, boosting brand visibility among football audiences.

Terms in This Story

NEV
New Energy Vehicle, a category including battery electric and plug-in hybrid vehicles.
PHEV
Plug-in Hybrid Electric Vehicle, a vehicle that combines an internal combustion engine with a battery that can be recharged from an external power source.
Read Original: BYD

Summarised from the linked release; details can be imperfect — always verify against the original source.

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