BYD Partners with Mediawan to Fund Premium Content and Launch Branded Entertainment
BYD and European studio Mediawan announce a strategic partnership to fund premium content, integrate BYD vehicles in productions, and launch a film award.
- €40,000
- 3 years
What Happened
The partnership covers three areas: BYD vehicles will appear in Mediawan productions like the upcoming 'Miraculous' feature film; a joint 'Build Your Dreams' Award will grant €40,000 annually for three years at Cannes; and original formats inspired by BYD will be created, including a special 'Miraculous' episode.
- Integration of BYD brand in Mediawan productions, e.g., featuring vehicles in 'Miraculous' film
- Joint 'Build Your Dreams' Award at Cannes Film Festival: €40,000 grant for emerging talent over three years
- Development of original formats inspired by BYD, including a special 'Miraculous Chibi' episode on YouTube
“This partnership with Mediawan marks a new chapter in BYD’s mission to connect innovation with inspiration... we’re empowering the next generation of storytellers to dream beyond boundaries.”
€40,000EUR
Annual grant for emerging talent at Cannes, over three years
Why this matters
This partnership shows automakers expanding into entertainment to build brand awareness, combining innovation with storytelling.
Terms in This Story
- New-energy vehicles
- Vehicles powered by alternative energy sources such as electricity or hydrogen, including EVs and plug-in hybrids.
- Premium content
- High-quality, high-budget audiovisual productions such as films and series.
Summarised from the linked release; details can be imperfect — always verify against the original source.