Centenary World Ducati Week Sets Attendance Record with 118,000+ Fans from 94 Countries
Ducati’s 100th-anniversary World Ducati Week drew a record 118,036 attendees from 94 countries, making it the largest and most international edition of the biennial event.
- 118,036
- 94
- 275
- 2 million
What Happened
World Ducati Week 2026, held at the Misano World Circuit from July 3-5, drew a record 118,036 attendees from 94 countries across five continents. The biennial event celebrated Ducati's 100th anniversary with a packed program including the Lenovo Race of Champions, drone shows, and a parade stretching 18 kilometers. A total of 275 Ducati Official Clubs participated, and digital engagement reached over 2 million page views and 21 million social media impressions.
118,036
from 94 countries across 5 continents
“The Centenary edition of World Ducati Week exceeded every expectation, with extraordinary attendance making it the biggest and most international edition ever.”
The fourth Lenovo Race of Champions featured 16 riders from Ducati's MotoGP, WorldSBK, and other series on Panigale V4 Tricolore motorcycles. Nicolò Bulega won the race ahead of Alberto Surra and Lorenzo Baldassarri. Additionally, the weekend included the V4 Elite Cup and the Lenovo V2 Future Champ Academy for young talent.
- 2 million page views on WDW pages
- Over 20 million social media impressions
- 700,000 livestream viewers for Race of Champions
- 220,000 FantaWDW sessions
Highlights included a drone and fireworks show, the Heritage Village exhibition, and the unveiling of the new Desmo450 SM supermotard. The event also featured the Ducati First Experience with over 240 riding sessions for children.
Previously from Ducati Motor Holding S.p.A.
Two days before the event, Lenovo became the title partner of Ducati's new V2 Future Champ Academy, a racing programme for young riders that was featured during World Ducati Week.
Background drawn from MotorClaw's earlier coverage of Ducati Motor Holding S.p.A.'s official releases.
Why this matters
The record attendance underscores Ducati’s strong global fan community and the appeal of motorcycle culture. The event also highlighted Ducati’s racing heritage with the Lenovo Race of Champions and new models like the Desmo450 SM, while incorporating sustainability and social responsibility through a donation to an anti-violence center.
Terms in This Story
- Panigale V4
- Ducati's flagship sportbike model with a V4 engine.
- WorldSBK
- World Superbike Championship, a production-based motorcycle racing series.
- MotoGP
- The premier class of motorcycle road racing championships.
- Desmo450 SM
- A new supermotard motorcycle model introduced by Ducati.
Summarised from the linked release; details can be imperfect — always verify against the original source.