China FAW chairman outlines Hongqi's five brand genes and three tech platforms at 2026 conference
At its 2026 technology conference in Changchun, China FAW's chairman laid out Hongqi's five 'brand genes' and three platforms, from solid-state batteries to AI cockpits.
- 25 MWh
- 1,741
- 10,000
- 19,000 components
What Happened
Qiu Xiandong, chairman of China FAW, outlined Hongqi's technology development strategy at the China FAW Technology Conference on Aug. 21 in Changchun, Jilin province. He defined five 'brand genes' for Hongqi: Safety & Security, Intelligence, Green, Health, and Taste. The conference also unveiled three technology platforms, ten strategic tasks, and a solid-state battery pilot line.
- Safety & Security: expanding from individual protection to a comprehensive system across all scenarios and the full vehicle life-cycle.
- Intelligence: advancing from single functions to proactive vehicle coordination.
- Green: moving from individual energy conservation to coordinated low-carbon development across the entire value chain.
- Health: extending from interior environmental health to physical and mental well-being through every journey.
- Taste: going beyond aesthetic design to emphasize deep integration of oriental luxury and technical experience.
“The five brand genes form the underlying logic of our technological innovation. We will continue to transform Hongqi brand aspirations into mobility lifestyles that users can perceive and experience.”
Three major technology platforms support these goals. The Tiangong Platform focuses on advanced battery-electric propulsion and intelligent control, targeting kilovolt super-fast charging and AI-powered chassis systems, with future work on in-wheel direct-drive and integrated control of propulsion, braking, steering, and suspension. The Honghu Platform emphasizes efficient powertrains and intelligent energy management, developing highly integrated emergency range extenders and carbon-neutral engines. The Jiuzhang Platform concentrates on scenario-based intelligence, integrating cockpits with driving-control systems and enabling large-scale deployment of autonomous driving and AI-powered cockpits.
Hongqi is developing 10 strategic tasks spanning the entire value chain, from core energy technologies to the mobility ecosystem. Solid-state battery and vehicle-to-grid technologies aim for breakthroughs in energy density and bidirectional charging and discharging, with solid-state batteries regarded as the ultimate solution for automotive power. China FAW has made achievements in low-voltage cell design and thermal-buffering structures for battery modules, and has established a 25 MWh pilot production line for solid-state battery cells. It has achieved small-batch production of large-capacity cells and steadily improved the line's yield rate.
19,000 componentsper year
China's first innovation center dedicated to all-scenario automotive additive manufacturing, equipped with eight processes and 43 industrial printers.
Over the past six years, China FAW has achieved breakthroughs in 1,741 key core technologies. The company plans to recruit 10,000 professionals in strategically important fields over the next five years. Qiu said China FAW will integrate into the national strategic science and technology system by utilizing major national research platforms and innovation consortia led by State-owned enterprises, concentrating innovation resources in priority fields to accelerate the transformation of technological achievements into tangible productivity.
Previously from FAW Group
China FAW has been actively expanding its technology and brand footprint. It demonstrated embodied-intelligence robots, including a wheeled-arm robot for real assembly lines, at the 2026 World Robot Conference. It also opened a Hongqi Golden Sunflower Premium Center in Changchun, blending brand experience, high-end customization, and exclusive delivery under a factory-store model.
- FAW Demonstrates Intelligent Robots for Auto Manufacturing at 2026 World Robot Conference
- Hongqi Golden Sunflower Premium Center Opens in Changchun at FAW's Changqing Plant
Background drawn from MotorClaw's earlier coverage of FAW Group's official releases.
Why this matters
This sets the direction for Hongqi's future vehicles, emphasizing safety, intelligence, green energy, health, and taste, backed by platforms for solid-state batteries, AI cockpits, and autonomous driving. The company's plan to hire 10,000 professionals and its new additive manufacturing center signal major investment in tech jobs and production capability. Hongqi buyers can expect more electrified, connected, and customizable vehicles in the coming years.
Terms in This Story
- Solid-state battery
- A battery using solid electrolyte instead of liquid, offering higher energy density and potentially faster charging.
- Additive manufacturing
- Building parts layer by layer, commonly called 3D printing, used to create complex components.
- Vehicle-to-grid
- Technology that lets an electric vehicle's battery send power back to the electricity grid, enabling bidirectional charging.
- Range extender
- A small auxiliary power unit that charges the battery while driving, extending an EV's range.
Summarised from the linked release; details can be imperfect — always verify against the original source.