Ducati Takes Center Stage at Italian Ministry Event Highlighting Motorcycle Excellence
Ducati participated in 'Moto d'Italia – Culture Beyond the Track' at the Italian Ministry of Foreign Affairs, where Pecco Bagnaia received the Sports Diplomacy Ambassador plaque.
- 5 (4 from 2022–2025)
- 6
- 90+ countries
- 80%
What Happened
Ducati took part in 'Moto d'Italia – Culture Beyond the Track' at the Italian Ministry of Foreign Affairs and International Cooperation in Rome. The sports diplomacy initiative aims to promote motorcycling as an expression of Italian industrial, technological, sporting, and cultural excellence. Ducati was highlighted as a key contributor to making Italian motorcycling recognized worldwide, citing five MotoGP Riders' World Titles (four between 2022 and 2025) and six consecutive Constructors' World Titles. The company has a commercial presence in over 90 countries and generates more than 80% of its revenue abroad.
“Being at the Ministry of Foreign Affairs today is an important opportunity to celebrate Ducati's Centenary in a context that recognises the role of motorcycling in promoting the image of our Country around the world, both on and off the track. Ducati is deeply connected to its roots and, at the same time, is able to innovate, compete at the highest level and create emotions through motorcycles tha”
- Desmosedici GP26 – MotoGP race bike ridden by Francesco Bagnaia
- Panigale V4 R – production-derived racing motorcycle of Nicolò Bulega
- Superleggera V4 Centenario Tricolore – limited-edition road-legal Ducati (100 units) with livery inspired by the 750 F1
Francesco Bagnaia, two-time MotoGP World Champion with Ducati, was awarded the Sports Diplomacy Ambassador plaque by Deputy Prime Minister Antonio Tajani. The recognition honors athletes who strengthen Italy's image internationally through their achievements and values. The event also introduced the docu-series 'Moto d'Italia – Culture Beyond the Track', produced by the ministry in collaboration with MotoGP Sports Entertainment Group, ANCMA, EICMA, FMI, ICE, and leading industry players.
Previously from Ducati Motor Holding S.p.A.
Ducati is celebrating its 100th anniversary in 2026; earlier in July, the manufacturer marked the milestone at the Goodwood Festival of Speed with a collection of limited-edition motorcycles and racing legends.
Background drawn from MotorClaw's earlier coverage of Ducati Motor Holding S.p.A.'s official releases.
Why this matters
The event showcases how motorcycle racing and manufacturing serve as tools for Italian cultural and industrial diplomacy. For beginners, it highlights Ducati's role as a global ambassador of Made in Italy, supported by its racing dominance and commercial success across more than 90 countries.
Terms in This Story
- MotoGP
- The premier class of motorcycle road racing, featuring the fastest prototype bikes.
- Desmosedici GP26
- Ducati's MotoGP race bike, named for its desmodromic valve system.
- Panigale V4 R
- Ducati's top production-derived racing motorcycle, based on the Panigale V4.
Summarised from the linked release; details can be imperfect — always verify against the original source.