FAW Hongqi Targets 550,000 Sales in 2026, Aims for 1 Million by 2028
FAW's luxury Hongqi brand aims to sell 550,000 vehicles in 2026 as part of a broader corporate target of 3.546 million units.
- 3.302 million
- 541.5 billion yuan
- 550,000
What Happened
FAW Group held its 2026 Hongqi Supply Chain Partner Conference on January 21, where it announced 2025 results and 2026 targets. The automaker sold 3.302 million vehicles in 2025 with revenue exceeding 541.5 billion yuan.
- >460,000 units
- 550,000 units
- ~1,000,000 units
President Liu Yigong described 2026 as a pivotal start to FAW's next five-year plan amid supply chain restructuring. Hongqi became the first Chinese luxury auto brand to surpass two million cumulative users.
Why this matters
FAW's ambitious Hongqi sales targets underscore the brand's rapid rise as a leading Chinese luxury automaker, with plans to nearly double volumes by 2028.
Terms in This Story
- Hongqi
- FAW's luxury automotive brand, meaning 'Red Flag' in Chinese.
- FAW
- First Automotive Works, China's oldest and largest automaker, founded in 1953.
- Cumulative users
- Total number of customers who have purchased the brand's vehicles over its entire history.
Summarised from the linked release; details can be imperfect — always verify against the original source.