Foton launches Tunland V pickup in Peru, reports 104% sales growth
104%
What Happened
FOTON Peru held an official launch event for the new TUNLAND V pickup truck together with key dealers. Major industry clients, financial institutions, and 50 media outlets attended, witnessing what the company calls a new milestone in the Peruvian market. The Tunland V is designed to balance off-road capability, cargo capacity, and riding comfort, suited for urban and rural commuting, field operations, and commercial transportation.
Beyond the Tunland V, FOTON Peru also rolled out the VIEW and VIEW GRAND models, covering pickup trucks and multi-purpose passenger vehicles for family travel, daily commuting, and off-road leisure. The company says these new models fill market gaps and form distinctive competitive edges, supported by a comprehensive dealership network and localized after-sales services.
104%percentage
From January to April 2026, local retail sales rose by 104% year-on-year, reflecting strong market recognition of FOTON vehicles.
Why this matters
The launch highlights Foton's local adaptation strategy in emerging markets, with strong sales growth indicating growing consumer acceptance of its expanded product lineup.
Terms in This Story
- After-sales service
- Support provided to customers after a vehicle purchase, including maintenance, repairs, and parts supply.
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