GAC Enters Morocco Market with Three SUVs, Partners with M-AUTOMOTIV
GAC Group has officially entered Morocco with three SUV models—EMZOOM, EMKOO HEV, and S7 PHEV—in partnership with local automotive group M-AUTOMOTIV.
- 150 km
- >1,000 km
- 4.8 L/100km
- 720 L
What Happened
On July 8, 2026, GAC Group partnered with Morocco's M-AUTOMOTIV to host a brand launch event in Casablanca, officially entering the Moroccan market. Wang Feng, Vice President of GAC International, and representatives from M-AUTOMOTIV attended. The event was witnessed by local media and industry KOLs.
“GAC's arrival in Morocco marks a significant milestone in M-AUTOMOTIV group's development journey. Moroccan motorists now place greater value on vehicles’ smart features, driving performance and overall build quality. Boasting dependable craftsmanship, contemporary styling and cutting-edge intelligent technologies, GAC’s portfolio delivers a wide selection of premium vehicles and diverse high-qual”
- Compact urban SUV; 1.5TGDI turbo gasoline engine (174 hp, 270 Nm); Level 2 ADAS; onboard connectivity.
- Intelligent hybrid SUV; 2.0L Atkinson cycle engine with dual-motor DHT; 42.1% thermal efficiency; 4.8 L/100km fuel consu
- Flagship plug-in hybrid SUV; 150 km EV range; >1,000 km total range; 720L trunk; Nappa leather; full ADAS.
For sales channels, M-AUTOMOTIV has established GAC's first batch of retail outlets across Morocco, with operational showrooms in Casablanca and Tangier covering key consumer hubs. The two parties intend to expand the model lineup and introduce more vehicles aligned with local market trends in the medium to long term, aiming to serve consumers across North Africa.
Why this matters
This marks GAC's first entry into North Africa, offering Moroccan buyers a choice of fuel, hybrid, and plug-in hybrid SUVs suited for urban commuting, family travel, and long-distance driving. The partnership with M-AUTOMOTIV provides local sales and after-sales support through showrooms in Casablanca and Tangier. The expansion positions GAC to compete with other global automakers in a growing African market.
Terms in This Story
- PHEV
- Plug-in Hybrid Electric Vehicle, which can be charged from an external source and offers a limited all-electric range before switching to hybrid mode.
- HEV
- Hybrid Electric Vehicle, which combines an internal combustion engine with one or more electric motors to improve fuel efficiency.
- ADAS
- Advanced Driver-Assistance Systems, which use sensors and cameras to assist with driving tasks such as lane keeping and automatic braking.
Summarised from the linked release; details can be imperfect — always verify against the original source.