GWM September sales hit 114,944 units as overseas volume jumps 19.40%
Great Wall Motor sold 114,944 vehicles in September, with overseas sales up 19.40% year on year, as it leans on an all-powertrain lineup to fit different regional markets.
- 114,944 vehicles
- 19.40% year on year
- 620 N·m
- 4,000th
What Happened
GWM released its September 2026 sales on October 1, 2026: 114,944 new vehicles, up 1.37% month on month. Overseas sales surged 19.40% year on year, while NEV sales rose 3.15% month on month. The company said multiple regional markets advanced together, making its global layout more balanced with stronger synergies across powertrains and regions.
19.40%
Year-on-year increase in September, against total sales of 114,944 vehicles up 1.37% month on month.
GWM's globalization is built on an all-powertrain architecture covering ICE, hybrid, plug-in hybrid, BEV and hydrogen, which the company calls "one architecture, all-power compatibility." That lets it adapt quickly in multi-energy markets such as the Middle East, Africa, Latin America and Australia instead of a one-size-fits-all electric approach. Its new 3.0T inline-four diesel engine delivers 620 N·m of peak torque and is paired with a self-developed 9-speed automatic transmission and 4WD, a combination GWM says enters the high-end pickup segment long dominated by Japanese and American brands in Australia, New Zealand and South Africa. The ORA 5, embodying the "one car, multiple powertrains" concept, is now launching globally.
- Europe is pursued as a high-potential market
- Southeast Asia, South America and Africa are base markets being deepened
- Product fit and channel capability are built market by market with an "in the local, for the local" approach
- The push spans multiple regions, multiple powertrains and multiple categories
The 2026 Turin Auto Show opens, where GWM showcases six product lineups.
GWM holds its first offline after-sales technical training for the CIS region in Kazakhstan, introducing a university-industry partnership model.
HAVAL H7 Max holds a launch event and media test drive in Chile.
GWM TANK 500 and GWM P500 3.0 Diesel are launched in South Africa, with media and customers testing power, features and quietness on urban and unpaved roads.
GWM's Safety Laboratory completes its 4,000th full-vehicle crash test, with global strategic model HAVAL H7 selected for the milestone.
On safety, GWM's Safety Laboratory completed its 4,000th full-vehicle crash test in September, with the global strategic model HAVAL H7 chosen for the milestone; GWM says safety is not a marketing gimmick but a ticket to global competition. On design, it showed six product lineups at the 2026 Turin Auto Show, where the ORA 5 won the TADA Best Interior Design Award in the Family Car category and the TANK 300 Hi4-T won the TADA Best Technological Innovation Award in the Premium Car category for its Hi4-T architecture. A TANK customer experience event in Cape Town, South Africa, featured a gravel slalom, a 4x4 off-road skills course and an off-road adventure challenge. GWM said the focus on safety, design, experience and service is meant to make product and brand trust more concrete with global customers, and that it will keep aligning with regional energy structures and customer needs as more global strategic models launch.
Previously from Great Wall Motor Company Limited
Our earlier coverage noted that GWM's 114,944 September sales marked a 13.99% year-on-year decline even as sequential volume rose. GWM has also been broadening the Ora 5 line, introducing GT and Sport editions in China with internal combustion and hybrid powertrains alongside electric options. In September, the ORA 5 and TANK 300 took two honors at the 2026 Torino Automotive Design Award — Best Interior Design in the Family Car category and Best Technological Innovation in the Premium Car category.
- Great Wall Motor Sells 114,944 Units in September as International Shipments Surpass 52%
- Great Wall Motor Broadens Ora 5 Series to Include Gasoline, Hybrid, and Pure-EV Options
- GWM's ORA 5 and TANK 300 win two design and technology honors at Torino Automotive Design Award 2026
Background drawn from MotorClaw's earlier coverage of Great Wall Motor Company Limited's official releases.
Why this matters
The story shows how a Chinese automaker is chasing growth abroad with diesel, hybrid, plug-in hybrid, BEV and hydrogen options rather than a single electric answer. It affects buyers in Australia, New Zealand, South Africa, the Middle East, Africa, Latin America and Southeast Asia, where GWM is launching models tuned to local energy structures and driving habits.
Terms in This Story
- NEV
- New Energy Vehicle, an umbrella category for electrified vehicles such as battery-electric and plug-in hybrid models.
- MoM
- Month on month, a comparison of one month's figure with the immediately preceding month.
- YoY
- Year on year, a comparison of a figure with the same period a year earlier.
Summarised from the linked release; details can be imperfect — always verify against the original source.