Harley-Davidson and Hero MotoCorp Open Two New Dealerships in India, Expanding Premium Network
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What Happened
Harley-Davidson and Hero MotoCorp, under their partnership, announced the opening of new full-line dealerships in Kochi, Kerala and Bengaluru, Karnataka. The expansion brings Harley-Davidson's network to 22 full-line dealerships nationwide. The new outlets will retail the complete Harley-Davidson portfolio, including globally sourced CBU models and the Hero MotoCorp-manufactured X440 series.
Bengaluru hosted its Inaugural Ride.
Kochi will host its Inaugural Ride.
“The collaboration between Harley-Davidson and Hero MotoCorp has enabled us to strengthen our presence in India with the introduction of new full-line dealerships that offer the complete Harley-Davidson segment. The announcement of these dealerships, along with the Inaugural Ride, reflects our continued shared commitment to building a strong and engaged rider community.”
The premium network expansion is gaining momentum due to strong market response to the H-D X440. The X440 range is available at 115 Hero Premia dealerships and 22 Harley-Davidson dealerships. Additionally, the Harley Owners Group (H.O.G.) will operate 33 chapters in India with the addition of these new dealer chapters.
Why this matters
The expansion strengthens Harley-Davidson's presence in India's premium motorcycle segment, backed by strong sales of the locally manufactured X440 model, making the brand more accessible to a new generation of riders.
Terms in This Story
- CBU
- Completely Built Unit; a fully assembled vehicle imported as a complete unit.
- 3S facility
- A dealership that handles Sales, Service, and Spares for a brand.
- H.O.G.
- Harley Owners Group, the official Harley-Davidson motorcycle club.
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