Hino Trucks stays on as the New York Jets' Official Commercial Truck for the 2026-2027 season
Hino Trucks will keep serving as the Official Commercial Truck of the New York Jets for the 2026-2027 season, continuing a partnership that dates back to 2018.
- 2026-2027
- 2018
- September 15, 2026
What Happened
Hino Trucks will continue as the Official Commercial Truck of the New York Jets for the 2026-2027 season. Hino says the partnership is built around something both brands understand: showing up and getting the job done. The company has proudly served in the role since 2018, and it says trucks and football share more than they seem to — preparation, teamwork, determination and the drive to keep moving forward.
Hino Trucks becomes the Official Commercial Truck of the New York Jets.
Hino announces it will continue as the Official Commercial Truck of the New York Jets.
The partnership is in place for the season, which Hino says it is proud to bring to life again.
- Preparation
- Teamwork
- Determination
- The drive to keep moving forward
Hino argues the two worlds are not as different as they look. On the field, the Jets bring that mindset to every game day; on the road, Hino says it sees the same thing in its customers — making deliveries, serving customers, building businesses and keeping communities moving. Hino describes the pair as different uniforms, same grit, and says that shared work ethic is what makes the Hino and Jets partnership work. The company signs off by wishing for another season of showing up, putting in the work and getting the job done.
Why this matters
The renewal keeps Hino's name attached to an NFL franchise for another season, tying the truck maker to a national sports audience. Hino says the partnership works because both organizations value preparation, teamwork and determination — qualities it says its own customers show every working day. It is a marketing relationship rather than a product announcement, so it affects Hino's brand visibility with the businesses and communities its trucks serve.
Terms in This Story
- Commercial truck
- A truck built and used for business purposes, such as hauling goods or equipment, rather than for personal transportation.
- Medium-duty truck
- A truck class sitting between light-duty pickups and heavy-duty tractor-trailers, typically used for regional delivery and vocational work.
Summarised from the linked release; details can be imperfect — always verify against the original source.