Hongqi Rolls out New Global SUV Lineup as China's FAW Steps up Overseas Push
Hongqi, the iconic Chinese luxury brand under FAW Group, has unveiled a new lineup of global SUVs including right-hand-drive models to accelerate its international expansion.
- over 100
- 1,000
What Happened
Hongqi, the iconic brand under China's FAW Group, has launched a new global SUV lineup including the Hongqi Offroad, Hongqi Global SUV, and right-hand-drive versions of the E-HS9 and E-HS5. The rollout spans both fuel-powered and electric models, tailored for markets with different driving systems, as Hongqi accelerates its overseas push.
- Hongqi Offroad
- Hongqi Global SUV
- Right-hand-drive E-HS9
- E-HS5 (left- and right-hand-drive)
“The four newly launched models retain the brand's 'Eastern luxury' design language while being tailored for regional cultures, user needs and driving habits.”
Hongqi plans to deepen its presence in Southeast Asia this year with an experience store in Singapore, launch of the E-HS9 there, introduction of the E-HS9 in Thailand, and construction of a factory in Indonesia. Over the next five years, it aims to expand into more than 100 countries, operate 1,000 sales and service outlets, and build five regional bases covering R&D, manufacturing, supply chains, and operations.
Why this matters
This launch underscores FAW's ambition to become a major global player, targeting over 100 countries with a mix of fuel and electric vehicles and localized operations.
Terms in This Story
- Right-hand-drive
- A vehicle design where the steering wheel is on the right side, used in countries like the UK, Japan, and Thailand.
- Eastern luxury
- A design philosophy combining traditional Chinese aesthetics with modern luxury elements.
Summarised from the linked release; details can be imperfect — always verify against the original source.