Hyundai and FIFA Museum Open 'Legacies of Champions' Fan Experience at Rockefeller Center for World Cup 2026
Hyundai Motor Company and the FIFA Museum today opened the FIFA Museum Presented by Hyundai at Rockefeller Center in New York City, celebrating FIFA World Cup heritage.
27 years
48
What Happened
The opening event was attended by FIFA President Gianni Infantino, Hyundai Motor CMO Sungwon Jee, and FIFA Legends Marco Materazzi, Christian Vieri, and Roberto Baggio. The program included official remarks, a ceremonial ribbon-cutting and a trophy unveiling.
Opening ceremony at Rockefeller Center
Indoor exhibition 'Legacies of Champions' on 9th Floor, Radio Park
Outdoor interactive football pitch at North Plaza
- Iconic artifacts and jerseys from FIFA archives spanning from 1930 to present
- Interactive storytelling illustrating how each World Cup shaped global sport
- Robotics-driven reinterpretation of iconic World Cup moments using Boston Dynamics' Spot and Atlas
- Children's drawings campaign 'Be There With Hyundai' with 48 artworks on official team buses
“Hyundai Motor Company has long supported football - a sport that anyone can enjoy with just a ball, and one that embodies teamwork and passion. This exhibition represents more than a celebration of that football history. It reflects how football connects and inspires people from one generation to the next. This is exactly what 'Next Starts Now' means to us.”
Why this matters
The exhibition showcases Hyundai's long-standing partnership with FIFA and uses robotics and interactive exhibits to engage fans during the World Cup.
Terms in This Story
- V2L (Vehicle-to-Load)
- Technology that allows an electric vehicle to power external devices using its battery.
Summarised from the linked release; details can be imperfect — always verify against the original source.