Hyundai Motor and Shell Extend Partnership Through 2031 for Future Mobility and EV Fluids
Hyundai Motor and Shell have renewed their partnership through 2031 to develop future mobility solutions, including electric-vehicle fluids and coolants, and expand their motorsports collaboration.
- Through 2031
- 20+ years since 2005
- 5 years
- 19 consecutive years
What Happened
Hyundai Motor Company and Shell Lubricants have renewed their five-year Global Business Cooperation Agreement, extending their strategic partnership through 2031. The relationship, built on more than 20 years of collaboration since 2005, will now focus on future mobility through expanded joint research and development, service marketing and motorsports partnerships. The companies say the renewed agreement will help them respond proactively to changes in the future mobility market while strengthening long-term global competitiveness.
- Continued joint service marketing activities to enhance customer satisfaction globally
- Expanded R&D on next-generation mobility, including improving engine oil quality
- Advancing fluids and coolants dedicated to electric vehicles
- Broader motorsports collaboration with Genesis Magma Racing and the Hyundai N Division
“We are pleased to extend Hyundai Motor's long-standing partnership with Shell. Through our collaborative aftersales service marketing initiatives over the past years, we have successfully enhanced our global aftersales service competitiveness and improved customer satisfaction by delivering Shell's premium quality engine oils to Hyundai customers worldwide. Together, we will be better positioned t”
“For more than two decades, Shell and Hyundai Motor have partnered to deliver innovation, performance, and customer value globally. Together, we have advanced lubricant technology, supported Hyundai Motor's mobility ambitions, and translated learnings from motorsport into real-world benefits. As we look ahead, we are expanding our collaboration in next-generation e-fluids, thermal management, digit”
Shell, the world's No. 1 lubricants supplier for 19 consecutive years, has broadened its partnership with Genesis, the luxury brand of Hyundai Motor Group. Shell serves as a performance and innovation partner to Genesis Magma Racing in its debut season in the FIA World Endurance Championship in 2026, providing specialized lubricants and coolants for the GMR-001 Hypercar. The partnership has also extended into the Hyundai N Division to co-engineer lubricants for high-performance engines and electric vehicles, giving Shell a testbed for advanced products and a global platform to showcase them.
Hyundai Motor and Shell begin their collaboration
Five-year Global Business Cooperation Agreement renewed through 2031
Shell partners Genesis Magma Racing for its FIA World Endurance Championship debut season
Why this matters
The renewed agreement extends more than 20 years of cooperation and focuses on next-generation mobility, with joint R&D into improved engine oils and EV-specific fluids and coolants. For Hyundai customers worldwide, that means continued aftersales service marketing and satisfaction efforts, while Shell gains a testbed for advanced lubricants through the Hyundai N Division. The expanded Genesis Magma Racing partnership also lets motorsport learnings feed r…
Terms in This Story
- E-fluids
- Specialized fluids, such as coolants and lubricants, engineered for electric vehicle components.
- Hypercar
- A class of prototype race cars used in the FIA World Endurance Championship, including hybrid-powered entries.
- FIA World Endurance Championship
- A global sports car racing series organized by the FIA, featuring multi-class endurance races.
- Aftersales
- Products and services offered after a vehicle is sold, such as maintenance, repairs, and lubricants.
Summarised from the linked release; details can be imperfect — always verify against the original source.