Hyundai Motor Expands FIFA World Cup Campaign into Gaming via Epic Games Collaboration
Hyundai Motor Company is teaming up with Epic Games to bring its FIFA World Cup 2026 campaign into the gaming world.
- 2026
What Happened
Hyundai Motor Company announced a collaboration with Epic Games to expand its FIFA World Cup 2026 campaign into gaming, leveraging Epic's platforms to reach a broader audience.
Why this matters
This partnership allows Hyundai to engage a global gaming audience, blending automotive marketing with interactive entertainment to promote a major sporting event.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
Summarised from the linked release; details can be imperfect — always verify against the original source.