Hyundai Motor Group and Exploratorium Open Free Science Exhibition in Seoul Ahead of 2032 Museum
Hyundai Motor Group has opened 'Have Fun with Science,' a free hands-on exhibition at Hyundai Motorstudio Seoul with 12 interactive exhibits, running Oct. 6 to Dec. 15.
- 12
- Oct. 6 to Dec. 15, 2026
- 2032
- Nearly 750,000
What Happened
Hyundai Motor Group has opened 'Have Fun with Science,' a free experiential science exhibition developed with the Exploratorium, San Francisco's museum of science, art and human perception. It runs from Oct. 6 to Dec. 15 at Hyundai Motorstudio Seoul and features 12 interactive experiences covering themes such as movement, ecology, light and sound. The exhibition is a pop-up preview of the Group's planned experiential science museum, scheduled to open in 2032 at the Global Business Complex (GBC), the Group's future landmark development at the core of Seoul's Gangnam Business District. The Group says it will gather visitor comments and reactions to help inform the development of content for that new museum.
A science pop-up exhibition is held at Hyundai Motorstudio Goyang.
Hyundai Motor Group establishes a strategic partnership with the Exploratorium.
'Have Fun with Science' opens at Hyundai Motorstudio Seoul.
The exhibition closes.
The Group's planned experiential science museum is scheduled to open at the Global Business Complex (GBC).
- Find Your Balance - develops visitors' sense of balance as they stand on a moving board.
- Chain Reaction - demonstrates the principles of energy transfer through a cascading sequence of domino blocks.
- Cooperation Game - encourages teamwork and collaborative problem-solving.
- Wind-Carved Landscape - explores how wind shapes sand dunes and creates desert ridges through an interactive artwork.
- Future Proof - encourages visitors to explore technologies, cultural trends and environmental issues that may shape the future.
The Exploratorium is located at Pier 15 on San Francisco's Embarcadero and was founded in 1969 by physicist Frank Oppenheimer. It pioneered a hands-on approach to science education based on the belief that people learn science by doing rather than simply observing, and visitors are encouraged to touch exhibits, conduct experiments and discover principles for themselves. It welcomes nearly 750,000 visitors each year and is recognized as a leading model for science education that has influenced interactive science museums worldwide. That expertise underpins its long-term partnership with the Group as the two work toward the planned museum at GBC.
“This expertise underpins its long-term partnership with the Group as the two organizations work toward the planned experiential science museum at GBC.”
Nearly 750,000
People the San Francisco museum welcomes each year, making it a leading model for interactive science education.
- Three activity programs using electrical circuits and electronic devices let visitors connect circuits and explore the principles of electricity.
- A Scribbling Machine, available through pre-registration and on-site registration, lets participants build and operate a drawing device powered by rotational motion, combining engineering concepts with artistic expression.
- All exhibits and activity programs are free for visitors who register for a Hyundai Motorstudio membership.
- On the evening of Oct. 6, the exhibition hosts Spin the Night, a special opening event for adult visitors, including members of science museum communities and Hyundai Motorstudio Seoul membership customers.
- Highlights include the Science of Cocktails, with cocktails accompanied by scientific explanations, and the Take Apart program, where participants disassemble everyday electronic devices.
- The Group will invite a range of science and creative communities in Korea to participate, building a broader network for collaboration.
Why this matters
The show is a testbed for the Group's planned experiential science museum, due in 2032 at the Global Business Complex in Seoul's Gangnam Business District, so the reactions it collects will help shape that permanent venue. It also extends the Group's partnership with San Francisco's Exploratorium and gives visitors in Korea free, hands-on access to science.
Terms in This Story
- Experiential exhibition
- A show or installation built around hands-on activities, where visitors take part and experiment rather than only looking at displays.
- Pop-up exhibition
- A temporary exhibition staged for a limited time, often used to test ideas before a permanent venue opens.
- Global Business Complex (GBC)
- A large planned development for business and commercial use; here it is the Seoul site where Hyundai Motor Group plans its future experiential science museum.
Summarised from the linked release; details can be imperfect — always verify against the original source.