Hyundai Motor Group and Misk Foundation conclude two-week Urban Innovation Leadership Program in Seoul

Hyundai Motor Group announced on September 18, 2026, that it has concluded the Urban Innovation Leadership Program, a two-week leadership development initiative run with the Misk Foundation. The program was held from September 7 to 18 in Seoul and brought together members of the Saudi Leadership Society and alumni of Misk leadership programs. Participants were jointly nominated and selected by Hyundai Motor Group and the Misk Foundation. The initiative combined Misk's leadership ecosystem and understanding of the Saudi context with Hyundai's technology, industry expertise and Korean innovation experience, and participants explored smart cities, autonomous mobility, the hydrogen economy, digital twin technology and the robotics industry.

Hyundai says the program marks a fundamental shift in how the group engages Saudi Arabia, moving beyond technology provision to policy-level collaboration. By working with Saudi senior government officials, the group positions itself as a strategic partner in shaping regulatory and infrastructure frameworks and as groundwork for a systematic Korea-Saudi policy dialogue platform. The initiative also builds long-term relationships between the two organizations, and the group says the knowledge and connections developed may create further collaboration opportunities across smart cities, smart mobility, the hydrogen economy and digital infrastructure. That strategy opens diversified business pathways and, the group says, long-term institutional foundations for partnerships aligned with Saudi Vision 2030, a national development agenda emphasizing environmental sustainability, technological innovation and economic diversification.