Hyundai Motor Group Sponsors Cultural Festivals in Korea and France for Diplomatic Anniversary
Hyundai Motor Group is sponsoring the Classical Bridge International Music Festival in Seoul and the Festival d'Avignon in France to celebrate 140 years of diplomatic relations between Korea and France.
140 years
80th
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What Happened
Hyundai Motor Group is sponsoring cultural and artistic festivals in both Korea and France this year to mark the 140th anniversary of diplomatic relations between the two nations. The Group aims to deepen historic bilateral ties and connect with its global audience through the universal language of art.
- Classical Bridge International Music Festival in Seoul (June 4–12): Hyundai provides mobility support with the STARIA Hybrid and UNIVERSE hydrogen fuel cell electric bus, along with customer invitatio
- Festival d'Avignon in France (July 4–25): Hyundai sponsors with protocol vehicles including the IONIQ 9, Kia PV5, and Kia EV4, and runs local brand experience events. This year, Korean has been select
Why this matters
The sponsorship aims to deepen historic bilateral ties and foster connections with global audiences through art, with Korean as the first Asian official guest language at the Festival d'Avignon.
Terms in This Story
- Hydrogen fuel cell electric bus
- A bus that uses hydrogen fuel cells to generate electricity for propulsion, producing only water vapor as emissions.
- Protocol vehicles
- Vehicles provided for official transportation of VIPs and artists during events.
Summarised from the linked release; details can be imperfect — always verify against the original source.