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Live2026-10-27 15:33 UTC+31 todayUpdated

Hyundai opens Ho Tzu Nyen exhibition in New York and Ulsan under new Translocal Series

Hyundai Motor has launched the Hyundai Translocal Series with a Ho Tzu Nyen exhibition co-organized by the New Museum in New York and the Ulsan Art Museum in Korea.

New Museum run
September 24, 2026 - January 24, 2027
Ulsan Art Museum run
October 22, 2026 - February 21, 2027
Projectors in the Ulsan installation
24
Museum collaboration term
Three years, through 2028

What Happened

Hyundai Motor Company announced the opening of Hyundai Translocal Series: Ho Tzu Nyen, co-organized by the New Museum in New York, United States, and the Ulsan Art Museum in Ulsan, Korea. The exhibition is the first in a three-year collaboration between the two institutions under Hyundai Motor's Hyundai Translocal Series initiative. Beginning with this show, the New Museum and the Ulsan Art Museum will collaborate on a three-year exhibition program through 2028, with two additional commissions to follow. The works are presented in parallel across the two cities, connecting New York and Ulsan through a shared conceptual framework while responding to the distinct architectural and cultural contexts of each site.

Exhibition dates
  1. September 24, 2026

    Hyundai Translocal Series: Ho Tzu Nyen opens at the New Museum in New York.

  2. October 22, 2026

    The Ulsan Art Museum presentation opens with P for Power: Double Life of P (2026).

  3. January 24, 2027

    The New Museum presentation in New York closes.

  4. February 21, 2027

    The Ulsan Art Museum presentation closes.

  5. Through 2028

    The New Museum and the Ulsan Art Museum continue their three-year exhibition program, with two additional commissions to follow.

The exhibition presents newly commissioned, site-specific works by Singapore-based artist Ho Tzu Nyen, whose work across film, video, performance and multimedia installation investigates the plurality of cultural identities across Southeast Asia. Drawing on numerous Eastern and Western cultural references, his works blend mythical narratives and historical facts to mobilize different understandings of history, its writing and its transmission. Commissioned for the New Museum, P for Power: Up Down (2026) is installed on screens in the museum's OMA-designed, glass-front elevators looking onto the Bowery. When an elevator button is activated, a life-size child protagonist appears on screen and delivers a short text in the form of a mantra, question, riddle or note reflecting on the nature of power. Each time a visitor presses a floor button, an AI system generates a new image sequence in real time, so that AI functions not simply as a tool for producing images but as a generative structure through which narratives and identities remain open to change.

The two Ho Tzu Nyen commissions
New York, New Museum: P for Power: Up Down (2026)
Installed on screens in the museum's OMA-designed glass-front elevators looking onto the Bowery; pressing an elevator button triggers a life-size child protagonist delivering a mantra, question, riddle or note on power, and an AI system generates a new image sequence in real time.
Ulsan Art Museum: P for Power: Double Life of P (2026)
Opens October 22 as an immersive installation using 24 projectors and a multichannel sound system, incorporating data drawn from Ulsan's industries, technologies, materials and soundscapes; presented at the museum's XR Lab, an experimental space dedicated to media art.
What the Hyundai Translocal Series supports
  • Multi-year collaborations between institutions
  • Joint research
  • Artwork commissions
  • Exhibitions
  • Public programming
  • Publications
“We are thrilled to inaugurate our partnership with an exciting new commission by the exceptional artist Ho Tzu Nyen exploring notions of power in the context of our two museums and our two cities.”
— Massimiliano Gioni, Toby Devan Lewis Director of the New Museum, and Changsub Lim, Director of the Ulsan Art Museum
“We are delighted to present Hyundai Translocal Series: Ho Tzu Nyen, situating the artist's ongoing exploration within the distinctive contexts of New York and Ulsan. Through institutional collaboration and translocal exchange, this exhibition fosters a dialogue on relationality and the contemporary narratives that unfold across place.”
— DooEun Choi, Art Director of Hyundai Motor Company

Why this matters

Hyundai's backing starts a three-year partnership between two museums on different continents, funding new commissions, research and public programming through 2028. Museum visitors in New York and Ulsan are the direct audience, and the program shows the automaker acting as a long-term corporate arts patron rather than a one-off exhibition sponsor.

Terms in This Story

site-specific
Describes an artwork created for, and shaped by, one particular place rather than being movable between venues.
commission
A work of art made to order at the request of a museum, institution or patron.
translocal
Linking different local places, so that ideas and meanings move between distinct cities or communities.
Read Original: Hyundai

Summarised from the linked release; details can be imperfect — always verify against the original source.

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