Hyundai Partners with Epic Games to Bring FIFA World Cup 2026 Campaign to Rocket League and Fortnite
Hyundai Motor Company has teamed up with Epic Games to create FIFA World Cup 2026-themed events in Rocket League and Fortnite, featuring the IONIQ 6 N Line.
- 27
- 48
- June 11 – July 19
What Happened
Hyundai Motor Company announced a collaboration with Epic Games to extend its FIFA World Cup 2026 sponsorship into gaming through limited-time events in Rocket League and Fortnite. Players can unlock Hyundai-themed content, including the IONIQ 6 N Line vehicle, and compete on behalf of participating nations. The initiative includes offline exhibitions at Hyundai Motorstudio locations in Goyang and Busan.
Rocket League Limited Time Event: players can unlock IONIQ 6 N Line, earn FIFA-themed decals, and compete for their nation.
Fortnite Limited Time Event: players complete missions to unlock IONIQ 6 N Line and FIFA-themed decal.
Offline exhibitions at Hyundai Motorstudio in Goyang and Busan with gaming zones.
“At Hyundai Motor, we have been continuously expanding our reach to next-generation audiences through gaming. Through this collaboration, we look forward to deepening our connection with fans worldwide at the intersection of mobility, sport, and gaming during the FIFA World Cup 2026.”
- Unlock IONIQ 6 N Line vehicle item and FIFA World Cup decal in Rocket League and Fortnite.
- Represent one of 48 qualified nations in Rocket League; earn points for your country by scoring goals.
- Complete 10 challenges in Rocket League to drive the IONIQ 6 N Line.
- Drive over 8,000 meters in Rocket League to earn a FIFA-themed decal.
- Participate in the 'Next Starts Now Cup' Rocket League tournament with influencers and pros.
Why this matters
The collaboration shows how automakers use popular video games to engage younger audiences and blend mobility with digital entertainment during major global events.
Terms in This Story
- Limited Time Event (LTE)
- A temporary in-game event offering exclusive content or challenges for a limited period.
- Decal
- A decorative sticker or design applied to a vehicle in a video game for customization.
- IONIQ 6 N Line
- An electric sedan from Hyundai's IONIQ lineup with sporty N Line styling, featured in the game.
Summarised from the linked release; details can be imperfect — always verify against the original source.