International Motors names 2025 Dealer of the Year award winners
nearly 7 times goal
1930s
50th year
What Happened
International Motors, LLC announced the International and IC Bus Dealer of the Year award winners at its annual dealer meeting in Orlando, Florida. The awards are based on criteria such as vehicle sales, parts sales, International S13 Integrated Powertrain sales, and service dwell time, as well as growth in market share and customer experience survey results.
“Our truck and bus dealers are our closest partners, and they work hard every day to give customers a dependable, consistent experience. This event celebrates that partnership and the strength we have when we're aligned as one International.”
- International U.S. and Canada: Team Wieland Truck and Trailer (Michigan)
- International Latin America: Capasa (Mexico)
- IC Bus: Midwest Transit Equipment (largest volume school bus dealership in the US with nine locations and 300 employees)
Why this matters
The awards recognize dealer performance in sales, customer service, and market share growth, highlighting International's strategy to strengthen its dealer network and improve customer experience.
Terms in This Story
- Dealer principal
- The owner or top manager of a dealership.
- IC Bus
- A brand of school and commercial buses manufactured by International Motors.
- Conquest customer
- A customer who switches to a brand or dealership from a competitor.
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