Škoda Auto appoints Chris Froome as Brand Cycling Ambassador
Chris Froome, a world-renowned road cyclist, will represent Škoda at major cycling events including the Tour de France.
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What Happened
As a Škoda Brand Cycling Ambassador, Chris Froome will attend several Škoda-supported cycling events over the year, including this year's Tour de France. He will join fans on a special ride and share his experience with amateur riders and newcomers to cycling. He will also appear at other major events such as La Vuelta, the Tour de France Femmes avec Zwift, and local competitions across Europe.
Chris Froome is a leading figure in elite road cycling. In 2018, he became the first cyclist in over 30 years to win all three Grand Tours within a 12-month period: the Tour de France, La Vuelta, and the Giro d'Italia. He is one of only six riders to have won the Tour de France at least four times and has finished on the podium on two other occasions. He is also a two-time Olympic bronze medallist in the individual time trial.
Why this matters
The partnership reinforces Škoda's long-standing commitment to cycling, a key pillar of its sponsorship activities for over 20 years.
Terms in This Story
- Grand Tours
- The three major European professional cycling stage races: Tour de France, Giro d'Italia, and La Vuelta.
Summarised from the linked release; details can be imperfect — always verify against the original source.