Škoda Auto partners with Hasbro's PLAY-DOH for year-long promotion of electric Epiq
Škoda Auto and Hasbro have announced a one-year collaboration featuring the PLAY-DOH brand to support the launch of the all-electric Škoda Epiq.
- One year
What Happened
The collaboration is built around the use of modelling compound as a central design element, reflecting the campaign’s focus on creativity and playful visual storytelling. First joint activities are currently underway during Milan Design Week, with further activations planned around the IIHF World Championship and additional events throughout the year.
First activations at Milan Design Week
Planned activations around the IIHF World Championship and further events
- One-year cooperation between Škoda Auto and Hasbro’s PLAY-DOH brand
- Supports launch campaign of all-new electric Škoda Epiq
- Co-branded materials and experiential formats across cultural and sporting platforms
Why this matters
This partnership uses creative, playful marketing to promote Škoda's new electric vehicle, aiming to attract a wider audience through cultural and sporting events.
Terms in This Story
- PLAY-DOH
- A brand of modelling compound used for children's arts and crafts, owned by Hasbro.
- Milan Design Week
- An annual international design event held in Milan, Italy, featuring exhibitions and installations.
- IIHF World Championship
- Annual international ice hockey tournament organized by the International Ice Hockey Federation.
Summarised from the linked release; details can be imperfect — always verify against the original source.