Škoda Auto to showcase Modern Solid design with Epiq at Milan Design Week
Škoda Auto will present a playful, immersive brand exhibition at Milan Design Week from April 21–26, featuring the camouflaged Epiq electric crossover and a digital installation by artist Ricardo Orts.
2024
What Happened
At Milan Design Week, Škoda Auto transforms the courtyard of Palazzo del Senato into an exhibition space blending physical and digital environments, created with Spanish architect and digital artist Ricardo Orts. The centerpieces are the camouflaged Epiq electric crossover SUV and the Epiq Sculpt, set against the historic Baroque surroundings.
- Digital corner with LED screen projection exploring the Epiq and Škoda brand
- Open auditorium and dedicated children's area
- Freely accessible zone with healthy living and group exercise sessions
- Škoda Elroq serving as a mobile café offering 'Curiosity Fuel Coffee'
- Epiq Talks featuring a discussion between design chief Chan Park and Ricardo Orts
“Milan Design Week allows us to further elevate the Škoda brand and present it far beyond the automotive world – as a brand driven by design, creativity and innovation. Our installation brings the Modern Solid design language to life in a playful, immersive way that invites people to experience our brand, not just observe it. At the heart of this presentation is the Epiq – a clear expression of our”
Why this matters
This exhibition marks Škoda's effort to elevate its brand beyond automotive, using design and creativity to attract new customers and highlight its push into electric mobility with the Epiq.
Terms in This Story
- Modern Solid
- Škoda's design language emphasizing clean lines, simplicity, and functionality.
- Epiq
- An upcoming electric crossover SUV from Škoda, positioned as a design-led model to make electric mobility accessible.
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