Martin Sander to Take Over Audi Sales and Marketing
Audi veteran Martin Sander returns to lead Audi's Sales and Marketing from October 1, 2026.
- October 1, 2026
- 1995–2022
- September 2024
What Happened
The Volkswagen Group and AUDI AG are filling two key Board of Management positions. Martin Sander, currently Member of the Board of Management for Sales, Marketing and After Sales at the Volkswagen brand, is returning to Audi and will take over the Board of Management responsibility for Sales and Marketing effective October 1, 2026. Marco Schubert will become a member of the Extended Executive Committee of the Volkswagen Group for the North American region, responsible for overall management of North America and reporting directly to Volkswagen Group CEO Oliver Blume.
Martin Sander holds various leadership positions at Audi.
Marco Schubert becomes Audi Board member for Sales and Marketing.
Sander takes over Audi Sales and Marketing; Schubert moves to Volkswagen Group's Extended Executive Committee for the North American region.
Martin Sander returns to Audi after holding various leadership positions at the Four Rings from 1995 to 2022 and brings many years of international sales and market experience, especially in Europe and North America. He remains closely connected across both Audi and the Volkswagen Group. Marco Schubert has served as Audi's Board member for Sales and Marketing since September 2024 and has also been a member of the Extended Executive Committee with responsibility for Sales, Marketing and After Sales.
“Marco Schubert has driven one of the largest model initiatives in Audi's history under challenging market conditions. He has further developed Audi Sales, placed an even stronger focus on customers and strengthened collaboration with importers and dealers. On behalf of the Supervisory Board, I would like to express my sincere gratitude to him. With Martin Sander, we are gaining an internationally experienced sales and marketing expert who knows Audi very well and brings extensive experience in Europe and North America.”
“Especially in times of major challenges in international sales markets, strong leaders are needed who provide direction and open up new perspectives. We welcome Martin Sander as someone who knows Audi from the ground up and look forward to constructive collaboration with the shared goal of inspiring customers for the Four Rings. We would like to express our sincere thanks to Marco Schubert for his assured commitment, with which he and his team positioned Audi as a modern and attractive brand with foresight. For his future role in the Volkswagen Group, we wish him every success — also in Audi's interests.”
“I would like to thank Marco Schubert for his great commitment to Audi. He has strengthened customer focus, realigned Sales and set important strategic direction for our business in China with the launch of our new sister brand AUDI. Our focus now is on successfully bringing our model initiative to customers and further strengthening Audi in our core markets. With his international experience, his deep knowledge of Audi and his strong network within the Group, Martin Sander is the right appointment for this role. I am very much looking forward to working with him again.”
Why this matters
Audi is changing its top sales and marketing executive as it focuses on bringing a major model initiative to customers and strengthening core markets. Martin Sander returns to the brand with experience in Europe and North America, while Marco Schubert takes a new role overseeing Volkswagen Group's North America region. The leadership change affects how Audi's models reach buyers and how the group manages its North American business.
Terms in This Story
- Four Rings
- Audi's brand emblem, made of four interlocking rings; used as a short name for the company.
- Board of Management
- The executive body that manages a company's day-to-day operations; in German corporate governance it reports to a supervisory board.
- After Sales
- The part of the automotive business that serves customers after a sale, such as maintenance, repairs, parts, and support.
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